CEO Series

CEO Series: Tools and Resources for CEOs

"Institutional advancement" and "fundraising" aren't new terms to community college CEOs and their governing boards, but they have taken on an almost urgent importance as schools seek new revenue sources, new markets and new audiences.

The Conference for Community College Advancement will include a special series designed expressly for presidents and chancellors.

Participants in this special series of programs just for campus CEOs will receive:

• A wealth of benchmarking data relating to advancement, including data specifically about community colleges

• Guidance on how to mine the data to inform decision-making, as well as benchmark with peer institutions

• An opportunity to shape unique future programs and services for community colleges

• Counsel from other CEOs on the value of (and need for) changing how campus leaders perceive and embrace advancement

Sponsored by Commonfund

Program

Thursday, Oct. 4

12:30-2:15
Luncheon and Keynote Session
Charity Case: How the Nonprofit Community Can Stand Up for Itself & Really Change the World

As the inventor of the multi-day AIDSRides and Breast Cancer 3-Days, Dan Pallotta changed the way that civic engagement is marketed. The author of "Uncharitable:Charity Case: How the Nonprofit Community Can Stand Up for Itself & Really Change the World

After his book Uncharitable came out, everyone asked Dan Pallotta, "What can we do about this?" His brand-new presentation, "Charity Case," based on his September 2012 book of the same name, is his reply to that question.

 Speaker: Dan Pallotta, Innovation Expert and Social Entrepreneur 

2:15-2:45 PM
Dessert Reception in Marketplace and Book Signing with Dan Pallotta

2:45-4:00
CEO Series: The State of Advancement: Facts, Figures and Trends
You hear it all the time: "How much does your school spend on fundraising," "How many staff do you have in marketing," and "How many institutions are undertaking campaigns of this size?" Inform your plans and decision-making with this in-depth look at data from recent CASE surveys. If you want benchmarking data and help making sense of it all, this is the place to be. Participants also will be asked for their input on how to make these research tools most useful for their respective schools and for help identifying future research needs.
Speaker: Rae Goldsmith, Vice President of Advancement Resources, Council for Advancement and Support of Education

2:15-2:45
Dessert Reception in Exhibit Hall and Book Signing with Dan Pallotta

4:00-5:00
CEO Series: The VSE: Start Here
The Voluntary Support of Education Survey, or VSE, is the authoritative national source of information on yearly private giving to higher education. But why don't more community colleges participate and take advantage of this robust resource? Learn what's involved in reporting, and get the latest numbers and trends in community college giving from the survey's director.
Speaker: Ann Kaplan, Director, Voluntary Support of Education Survey, Council for Aid to Education (CAE)

5:00-5:30
CEO Series: A ready-made resource
Most colleges already have a peer group with which they benchmark. How does your staff collect that data? Calls, emails and spreadsheets? Learn about the online CASE Benchmarking Toolkit and how you can create a custom "Community of Practice" to share and analyze data. All it takes is a little leadership.
Speaker: Rae Goldsmith, Vice President of Advancement Resources, Council for Advancement and Support of Education

5:30-6:30
Wine and Cheese Reception with Exhibitors

Friday, Oct. 05

7:30-8:30 AM
CEO Series: A Conversation with Kellogg
Research shows that family economic security is a key to creating the conditions that help children be successful in learning, in school and in life. The W.K. Kellogg Foundation's goal is to build economic security for vulnerable children and their families through sustained income and asset accumulation. In this session, community college presidents and chancellors will engage in dialogue with W.K. Kellogg grant officials regarding their respective campus-based initiatives that support this strategic funding focus, and learn from efforts under way at peer two-year institutions. In particular, this session will examine workforce initiatives at community colleges that provide pathways out of poverty for adults, as well as related efforts to engage low-income, underrepresented high school students in programs aimed at workforce preparedness.
Speakers: Paula Sammons, Program Officer; and Alandra Washington, Deputy Director, W.K. Kellogg Foundation

8:45-10:00 AM
CEO Series: Community College CEO 2020: It's Mostly About the Money
Traditional public funding no longer ensures the vitality and quality required of our community colleges. New levels of fundraising sophistication and advancement practice are required to attract increased private philanthropic investment. The role of presidents and chancellors as savvy fundraisers will be a defining characteristic of the CEO in 2020. This session explores positive and negative implications for the CEO role, its impact on the college and the roles and attitudes of trustees, faculty, development officers and advancement personnel.
Speakers: Frank Gornick, Chancellor, West Hills Community College District; Bert Glandon, President, College of Western Idaho; and William Craft, Founding Partner, Eaton Cummings Group

10:30-11:45
Closing Plenary Session

Change the Story, Change the World

Since we first began talking to each other, telling stories has been a powerful way to capture attention, engage an audience, and motivate them to act. As we learn more about how our brains work, we're also discovering that stories are intrinsic to decision-making and play a critical role in shaping our view of the world. In our closing session, "Change the Story, Change the World," Andy Goodman will explain why storytelling remains the single most powerful communication tool you possess, and he will offer specific ways your institution can use stories to advance your mission.

Speaker: Andy Goodman, Author, Speaker and Consultant