CASE Center for Community College Advancement

Program

Day 1

Day 2

Day 3

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Day 1, Wednesday, Oct. 3

1:00-2:30 PM
Welcome and Opening Plenary Session

Mind the Gap

Fundraising success requires a strong working relationship between the chief advancement officer and the campus CEO. At community colleges, are these two people on the same page, or even in the same book? CASE recently surveyed community college CEOs and their chief fundraisers about their respective fundraising attitudes and expectations. Where are the gaps, and what's to be done about them? Hear results of this fascinating new research from CASE President John Lippincott, who will help put it all in context.

Speaker: John Lippincott, President, Council for Advancement and Support of Education

2:30-3:00
Market Place Opening and Refreshment Break

3:00-4:15
Elective Sessions

Build Your Brand on a Rock: Implementing a Data-driven Brand Identity Development Project

Your institutional brand identity must be based on solid research and authentic insights, and an institution without a strong brand cannot hope to compete in the crowded higher education landscape. In this powerful session, learn how to lay the groundwork for a successful rebranding process, partner with the right experts, develop strategic brand underpinnings, and implement your new brand. Move your institution forward with data-driven brand identity development.

Speakers: Lewis Bailey, Senior Engagement Manager, Moveo Integrated Branding; and Jeff Noblitt, Director of Marketing and Communications, Waubonsee Community College
Creating a Community College Alumni Micro Niche

Community college alumni are non-traditional: students may have attended part-time or have had their education interrupted, therefore, not graduating within two years. Because of this, class years are not a good indicator of a reunion's success. This session will discuss ways in which you can create a micro-niche within your college's academic departments, majors or alumni's careers, and provide networking opportunities and a sense of belonging to your college.

Speaker: Robert Whelan, Director of Alumni Relations, Bronx Community College
Exploring the "Why" of Philanthropy at One Community College: Case Study of a Capital Campaign

A recently-completed doctoral dissertation, this case-study explored how 12 stakeholders perceived the significant volunteer and philanthropic commitments made to a highly successful capital campaign.The insight gained from in-depth interviews with nine major donors and three college leaders offered significant understanding of why they made commitments, and what influenced their decisions. Four major themes emerged from analysis of the qualitative data: heritage philanthropic narratives, association, harmonics and loyalty, which formed a fluid "philanthropic eco-system".

Speaker: Russell Hammond, Associate Vice President for Resource Development, Orange County Community College
Governance: How the Five Rs protect you from Frankenstein-ing your website

You've launched a new website, but have you thought about protecting your investment with a plan that safeguards its integrity? By creating a policy that establishes rules and procedures for how your institution's website manages and publishes content, you'll ensure your new site doesn't suffer the same fate as its predecessor. Join Wake Tech Community College and VisionPoint Marketing as we explain the five Rs of website governance.

Speakers: Laurie Clowers, Associate Vice President of Communications, Wake Tech Community College; Diane Kuehn, President and CEO, VisionPoint Marketing; and Tony Poillucci, Vice President, Strategy and Creative, VisionPoint Marketing
How to Significantly Improve the Probability of Passing a Bond or Millage Vote, Utilizing Detailed Data Analysis

Every year, community colleges present proposals to the voters of their community, requesting support for a bond issue or the approval of a tax levy (millage). Many of these proposals are successful, but many are not. Very often these bond issue or tax levy proposals are for tens of millions of dollars and will affect the financial health and well-being of that particular college for years to come. This workshop will help increase your college's chances of passing a bond or millage vote.

Speaker: Larry Whitworth, President (retired), Washtenaw Community College
A Remarkable Discovery: How to Engage Faculty/Staff

This session provides creative ideas and information to engage faculty and staff in the mission to increase your college's advancement potential. Northeast State recently designed a one-week campaign called "Because of You," to improve faculty/staff morale and involvement in annual giving by creating a competitive spirit on campus.It is important to start from within, and this session will provide simple steps to engage faculty/staff that have proven to work at the community college level.

Speaker: Heather Cook, Executive Director of the Foundation, Northeast State Community College
Best Practices in Governance

Our governing bodies aspire to be associated with best practices as they carry out their responsibilities. Explore strategies for advancing board governance practices in your organization.

Speaker: Lisa Heise, Controller, Great Basin College Foundation

4:30-5:45
Elective Sessions

Discussing the New Normal for Alumni Engagement and Fundraising at Community Colleges

In the past decade, we've seen large and small community colleges become serious about institutional advancement. From alumni/constituent relations to major campaigns, community colleges have developed formidable development operations. How do we identify our alumni? How do we manage limited human and technical resources? How can we create a culture of fundraising? In this session, advancement professionals from Taft College and Harrisburg Area Community College will address these and other issues facing alumni/constituent relations and fundraising at community colleges.

Speakers: Wendy Davis, Principal Consultant, Ellucian; Lynne Dillard, Director, Resource Development Administration Harrisburg Area Community College; Sheri Horn-Bunk, Director, Foundation and Development, Taft College
Engaging the Next Generation of Volunteer Leadership

Learn the secrets to tapping into that hidden pool of the next generation of volunteers in your community! The Lakeland Foundation will share its strategies and successes in locating and recruiting up-and-coming business and community leaders, as well as how to provide them with the tools to be successful in helping to raise funds. You'll also learn how to govern well-whether on your own college's boards and committees or in helping other nonprofit organizations in your community.

Speaker: Laurie Principe, Associate Director for Development-Operations, The Lakeland Foundation (Lakeland Community College)
Leveraging the Power of Women

Women play major roles in making philanthropic decisions in their families. The Cabrillo College Foundation's Women's Educational Success (WES) program partners with 350 women each year who donate to an endowment providing emergency grants to women students. WES raises $70,000 annually and has built a $1M endowment since 1997, with a 30-member volunteer committee. WES provides annual giving opportunities and develops a planned giving donor base, resulting in a $196,000 planned gift that came to fruition this year.

Speakers: Eileen Hill, Associate Director; Melinda Silverstein, Executive Director, Cabrillo College Foundation; and Brian King, President, Cabrillo College
Raising Dollars for A Town and College Partnership for Economic Development

Presentation on a partnership between First Niagara Bank, The Town of Manchester, Connecticut and Manchester Community College that was formed to bring arts and cultural programming into an older downtown.The goal is to create a college-town atmosphere and opportunities for enhanced economic growth.

Speakers: Scott Shanley, Town Manager, Manchester; and Gena Glickman, President, Manchester Community College
Splash Video: It's Fast, It's Fun, It's Powerful

Streaming web capabilities, the soaring popularity of YouTube, and the growth of video and editing technology have made video one of the most powerful communication tools to transform college communication. Columbus State Community College is making a big dive into the world of Splash video, using short, quickly produced video features to inform, inspire and entertain students and prospects. Its most popular program, "Real Community", recently won a prestigious Telly Award.

Speakers: Mark Van Horn, Developer of Video Production, Columbus State Community College; and David Wayne, Media Relations Coordinator, Columbus State Community College
Trends in Endowment Management

The reductions in community college support at the state level have forced many institutions to try alternate means of revenue to support their missions. Consequently, endowment portfolios will be expected to provide a greater level of support to their institutions in the years ahead. This session will focus on identifying trends in endowment management practices among community colleges and contrast them to trends in the broader industry as reported in the 2011 NACUBO-Commonfund Study of Endowments.

Speaker: Steve Snyder, Managing Director and Head of Client Service, Commonfund
Engaging the Millennials: Social Media in Higher Education

The arrival of the millennial generation, combined with the (r)evolution of marketing and public relations, requires us to rethink the basic tenets of recruiting and retaining students. The social web is here. Mass media is being replaced with my media. Dialogue has replaced monologue. What's the best way to join the conversation? This session will provide an in-depth look at how higher education institutions can leverage the full power and potential of social media. We will also review results of the 2012 E-Expectations study that examined what students want to find on websites and their attitudes toward different communication mediums. Do they want to be recruited through cell phone calls, text messages, or social media? How important is it to have a mobile-friendly website? Strategies and tactics will be provided to reach institutional objectives and mitigate risk.

Speaker: Mark Greenfield, Director of Web Services, University of Buffalo

5:45
Market Place Closes for the Day

5:45-7:00
Welcome Reception

Sponsored by Commonfund

Day 2, Thursday, Oct. 4

7:00-8:00 AM
Walk and Talk Shop
Get the blood and the information flowing with Kimberly Russell, Vice President for Advancement and External Affairs, Tyler Junior College, for an early morning 5k walk or run around the resort property and share the latest trends in community college advancement, alumni and marketing!

7:30-9:00
Continental Breakfast in Market Place

7:30-9:00
Continental Breakfast and Networking Roundtables
Share successes, ideas and stories with your counterparts from other schools. Make valuable connections that you can use long after the conference. Roundtables are available in the following categories: alumni relations staff, development officers, foundation executive directors and chief advancement officers, communications and marketing staff, presidents/CEOs, web/social media staff, small shops and advancement services staff.

8:15-9:00
Tech Talk: Chew on This
Use this informal opportunity to learn tips and tricks about various social media platforms, from Twitter to Facebook, and Instagram to LinkedIn. A skilled social media user at each table will provide a quick overview and get the conversation started. Experts: Share your ideas. Beginners: Learn how to get started. Participants will be encouraged to rotate tables every 15 minutes. This will be hands-on work (and play), so bring your smart phone, tablet or laptop.

Topics include:

Twitter: I'm eating a #donut Lauren Stromen, Coordinator, Alumni Relations, Houston Community College
Facebook: I like donuts Leah Wansley, Web and Rich Media Content Developer, Tyler Junior College
Foursquare and Instagram: This is where I eat donuts Rebecca Hastings, Executive Director, Cascadia Community College Foundation
YouTube: Here I am eating a donut Shelby Brown, Director of Advancement Operations, Tyler Junior College
LinkedIn: My skills include donut eating Doug Ferguson, Director of Alumni Programs, Delaware County Community College
Pinterest: Here's a donut recipe Elise Mullinix, Assistant Director of Marketing & Public Affairs, Tyler Junior College
Social Media Stats, Procedures & What You Can Track Sophia Corey, Houston Community College Foundation

9:15-10:30
Elective Sessions

7 Habits of Highly Effective Foundation Boards

Why are some community college foundation boards highly sophisticated and successful at fundraising and advocacy while others are still finding their way? This session will provide fresh insights based on a 2012 survey of our nation's most successful fundraising foundations.

Speakers: Bruce Byl, Immediate Past Chair, Northwestern Michigan College Foundation; Kathleen Guy, Founding Partner, Eaton Cummings Group and Director Emeritus, NMC Foundation, Eaton Cummings Group; and Rebecca Teahen, Executive Director for Resource Development and NMC Foundation, Northwestern Michigan College
CASE Alumni Program Survey Results

How do you define "alumni"? What staffing and budget resources do you have for alumni relations? Hear results of a new CASE survey of community college alumni relations programs so you can benchmark your efforts.

Speakers: Paul Heaton, Director of the Center for Community College Advancement; and Rae Goldsmith, Vice President of Advancement, Council for Advancement and Support of Education
Leveraging Your Alumni Database to Increase Affinity and Fundraising While Enhancing Your Communications Program

Accurate data is paramount to a successful alumni relations and fundraising program. Join us as we discuss the importance of data integrity, the history of our alumni database at County College of Morris, and positive results that we have learned through our increased focus on alumni. Explore ways to clean up your database, find lost alumni and use address validation software, which will enable you to more effectively and dynamically manage and build relationships with alumni.

Speakers: Barbara Capsouras, Director, Alumni Relations; and Katie Olsen, Development Director, County College of Morris
Major Gift Fundraising at a Community College

This session covers the spectrum of major-gift fundraising: the definition of a major gift and its role in a comprehensive fundraising plan; the major-gift process; prospect research management—providing tools for identifying donors; cultivation and strategic planning, including the role of volunteers, the CEO/CDO and board of directors; and donor solicitation—the big ask, closing the gift and how to handle rejection.

Speaker: Murray Wood, Chief Development Officer, College of the Canyons Foundation
Social Media Strategies: How to be Everything to Everyone All the Time

A college Facebook page is a confluence of current and prospective students, parents, alumni, faculty, staff, the generally curious and even the press. How do we maximize this opportunity to create interesting, relevant content for such a diverse group, engage them in the conversation, and keep them coming back? The short answer: be everything to everyone all the time. We will provide the longer answers by taking you through some practical examples of how Tyler Junior College has risen to these challenges.

Speakers: Leah Wansley, Web and Rich Media Content Developer; and Elise Mullinix, Editorial Manager, Tyler Junior College
The Wheel Has Already Been Invented

Looking to benchmark your fundraising efforts? There’s no need to reinvent the wheel. The annual Voluntary Support of Education Survey (VSE) is the authoritative national source of information on private giving to higher education and private K-12. Get the latest numbers and trends in community college giving from the survey’s director, and hear from an expert fundraiser how you can use the data to inform your plans and even make the case for more resources.

Speakers: Ann E. Kaplan, Director, Voluntary Support of Education Survey, Council for Aid to Education (CAE) ; and Susan Kubik, Vice President, Institutional Advancement, Northampton Community College
Government Relations and Federal Grants

Community colleges today enroll over half of all undergraduate students in the United States, but they receive less than 10% of all federal funding for higher education. This session will demonstrate how community colleges can apply for and win federal grant funding from agencies such as the National Science Foundation, the U.S. Department of Labor and the U.S. Department of Education. Building upon his 12-year tenure and robust network of colleagues in the Northeast and Southwest, Cary Israel and his grant development team at Collin College led a consortium of colleges that won $20 million in Department of Labor funding. Collin is the only community college in Texas to obtain a DOL grant during the first round of the implementation of President Obama's priority programs. Israel will share his expertise, provide inside information and answer questions about Collin College's record of achievement in federal relations and grant acquisition.

Speaker: Cary Israel, President, Collin College

Transforming Advancement: Presidents, Boards & Major Gifts

What transforms an advancement program? Reducing time spent on low-yield activities and increasing the focus on your president, board, and major gifts. Learn how to sell your strategic allies on a collegiate model of fundraising and how to use the "magic of the headdress." Understand how to deploy board ambassadors. Learn the surprising role reversal that turns closing gifts into a done deal. Avoid the most common pitfall in stuck programs. Apply the "Rule of Three" and start today.

Speaker: Steve Klingaman, development consultant, author: Fundraising Strategies for Community Colleges

11:00 AM -12:15 PM
Elective Sessions

Alumni Plan: A Strategic Model

This panel presentation will recommend a strategic plan for establishing or revising an alumni outreach program to enhance collaboration between community colleges and their larger communities for the mutually beneficial exchange of knowledge and resources. Common barriers, best practices, current data and trends will be highlighted.

Speakers: Kathy Baird, Advancement Associate, Napa Valley College Foundation; Glenn Kaufhold, CEO, Foundation for Grossmont & Cuyamaca Colleges; and Marilyn Harvey, Ed.D., Acting Director, Development and Alumni Relations, San Diego City College Foundation
Get off the Sidelines and Get into the Game: Community Colleges and National Media Coverage

Community colleges are now part of the national media coverage and discussion of higher education, but is your institution missing opportunities to initiate and participate in the dialogue? This session provides first-hand information on how and when to approach the media. Join Doug Lederman, co-founder and editor, “Inside Higher Ed,” and Bill Tyson, president, Morrison and Tyson Communications, in a discussion about telling your story to the national media. Learn about what types of stories are of interest to the media, the community-college component in the national discussion, and best practices in contacting major reporters, editors, and producers.

Speakers: Bill Tyson, President, Morrison & Tyson Communications; and Doug Lederman, Editor, Inside Higher Ed
Integrating Social Media Networks Throughout Your Annual Fund Campaign

Colleges across the country are increasingly using social media such as YouTube, Facebook, and blogging as key components of their annual fundraising campaign. Annual giving professionals at Cascadia Community College in the Greater Seattle area have been experimenting with these tools and will share multimedia examples used to enhance their online annual giving program. The top social media tools used by charities for online fundraising are: Facebook (58%), Twitter:(42%), YouTube (36%)blogging (18%) and texting (15%).

Speaker: Rebecca Hastings, Executive Director for the Foundation, Cascadia Community College
Leveraging Grants to Fund Advancement Operations

This session will tell the story of how we planted seeds in East Los Angeles College's Resource and Institutional Development Office and grew our garden from one administrator to a field of seven full-time professionals, four consultants and four project directors. Discover the power of strategically-written applications to fund your needs. Learn how to create a sustainability plan and leverage matching funds to double the fundraising dollars.

Speaker: Selina Chi, Dean, Resource Development, East Los Angeles College; John Rude Associate Dean, Resource and Institutional Development Office, ELAC Foundation; Martha Ermias, Assistant Dean, Grants Management, ELAC Foundation; and Martha Pelayo, Development Director, STEM, ELAC Foundation
Successful Board and Staff Partnerships: Building and Engaging Teams That Work for You!

This interactive session will equip you with thoughts and tools to help you identify, recruit, train and engage foundation board and college leadership in philanthropy. The session will provide lessons learned through invaluable real-life scenarios as experienced at Houston Community College Foundation.

Speakers: Michelle Buchanan, Partner, Dini Partners, Inc.; and Kelly Zuniga, Executive Director, HCC Foundation, Houston Community College
And the winners are...

Every fundraising shop seeks to improve. Hear from three community colleges that recently won CASE Educational Fundraising Awards for overall improvement over the last three years. What did they do to achieve this success, and how can you adapt their strategies - and attitudes - to achieve similar results?

Panelists: Elizabeth S. Littlefield, Vice President for Institutional Advancement, J. Sargeant Reynolds Community College; Kay Travis, Director of Advancement, Paducah Junior College, Inc., Foundation for West Kentucky Community and Technical College; and Robert Whelan, Director of Alumni Relations, Bronx Community College

Moderator: Paul Heaton, Director, CASE Center for Community College Advancement
The Romance of Planned Giving: I Love My Job

Planned giving, viewed by many as frustrating and fraught with technicalities and immeasurable goals, is similar to a love story. It often starts with a simple flirtation, becomes a heated affair and then develops into a beautiful marriage. Although every advancement office has a planned giving program, it can be a dirty secret. This workshop will explain how presidents and advancement staff can learn to love donor relationships and enjoy an excellent planned giving program. Hear how Central Piedmont Community College, Charlotte, N.C., utilized its board leadership and administration to finally add "romance" to its planned giving efforts.

Speaker: Brenda Lea, Executive Director, Institutional Advancement, Central Piedmont Community College Foundation

12:30 -2:15
Luncheon and Keynote Session

Charity Case: How the Nonprofit Community Can Stand Up for Itself & Really Change the World

After his book Uncharitable came out, everyone asked Dan Pallotta, "What can we do about this?" His brand-new presentation, "Charity Case," based on his September 2012 book of the same name, is his reply to that question.

Uncharitable asked radical questions about why we deny humanitarian organizations the huge economic freedoms we give to business. Charity Case asks why we have never made the case for our own liberation. Why do we not stand up for ourselves? Why do we remain voiceless, defenseless, and unorganized in the face of broad public misunderstanding of how social change really happens? This presentation lays out a brave and detailed strategy for changing that.

We know what the problem is, Dan Pallotta argues. If you're serious about social change, we now have an actionable solution.

Speaker: Dan Pallotta, Innovation Expert and Social Entrepreneur

2:15-2:45
Dessert Reception in Marketplace and Book Signing with Dan Pallotta

2:45-4:00
Elective Sessions

Is the Grass Greener? Managing your Career Path

Whether you are new to community colleges or a seasoned veteran, jobs in community college advancement offer professional opportunities that can translate into rewarding long term careers. What's the best path to advancing your career? Hear from this former CASE Trustee and longtime advancement veteran on what lessons she has learned by working at an independent school, an upper division and graduate campus, both public and private universities and most recently at one of Oregon's largest community colleges.

Speaker: Cassie S. McVeety, Vice President for University Advancement, Pacific University

A Bigger Than Life Tale About NCC's "Be A Billboard Star" Contest and How It Reaps Ongoing Rewards

Northampton Community College’s alumni billboard campaign features a contest inviting the public to nominate successful alumni to become billboard stars. To capture the energy of the contest and celebrate the accomplishments of 260+ nominations received, an additional edition of the "Northampton Magazine" highlighting all the nominees was created. Over 200 nominees were featured in short profiles and a photo shoot. The outcome—alumni, many of whom were unknown to the institution, reconnected with their alma mater.

Speakers: Melissa Starace, Director, Alumni Affairs, and Paul Joly, Director, Marketing and Communications, Northampton Community College
Building a Culture of Engagement and Philanthropy in a Community College Setting

Community colleges, especially in large urban settings, face challenges in maintaining loyalty among their students and alumni as they graduate or transfer. Without engaged and philanthropic alumni, community colleges will struggle to fill the growing funding gap. The key is to educate students about philanthropy BEFORE they leave your institution. Learn several strategies for building engagement and loyalty, including through student philanthropy programs, to maximize your alumni participation and lay the groundwork for strong philanthropic support in the future.

Speaker: Lauren Stroman, Coordinator, Alumni Relations, Houston Community College Foundation
Building Kirkwood's Alumni and Friends Program

We will describe the growth of Kirkwood's Alumni & Friends program starting from alumni research commissioned in 2008. Components of the program include building internal and external leadership, developing the marketing and events plan, and how the Kirkwood Foundation continues to create a pipeline of new donors.

Speakers: Kathy Hall, Vice President, Resource Development, Kirkwood Community College; and Jody Donaldson, Scholarship and Alumni Director, Kirkwood Community College
Rags to Riches-Introducing Major Gift Fundraising at an Ontario College

When community colleges were created by the Ontario government 45 years ago, fundraising was forbidden. Now, the importance of seeking private sector funds is recognized, but colleges are far behind universities in attracting major gifts. George Brown College is located in downtown Toronto near Ryerson University and the University of Toronto, both in active campaign. This session will illustrate what's required to get attention for GBC's $250-million campaign in a competitive market and what we are learning along the way.

Speakers: Graeme Page, President, George Brown College Foundation
The Four Ps of Website Strategy: Priorities, People, Politics and Process

Getting stakeholders to agree on design shouldn't be your biggest worry. Attend this session to learn about how to develop and implement a strategy that:
- Prioritizes external and internal audiences
- Uses data to make decisions about information architecture and interface design
- Addresses issues of stakeholder inclusion, campus communication, and senior-level buy-in
- Moves you from a highly centralized to a sensibly centralized/decentralized approach to long-term web management
- Incorporates current staffing levels while building a case for more resources
Using their experience from the recent relaunch of cod.edu, advancement staff from the College of DuPage tell you how the institution managed a successful web migration with little IT support and less than eight months from start to going live.

Speakers: Laurie Jorgensen, Director of Marketing/Creative Services, College of DuPage; Voltaire Santos Miran, Co-founder, CEO, and Senior Strategist, mStoner Inc.

Evidence-Based Fundraising
"You can't manage what you can't measure."W. Edwards Deming
"What's measured improves." Peter F. Drucker

Evidence-based fundraising requires using data about donors and their gifts, potential donors, our organization and community, and even about ourselves to maximize success. This includes studies on donor behavior, metrics on organization performance, surveys of our own donors, and predictive modeling based on our databases. In these tight economic times, we need to provide evidence of our success. This presentation will address the measures that we must manage and the concept of "evidence-based" fundraising. What should be measured and what key factors must we measure to predict future success? In this session, you'll learn about proving return on investment for your advancement operations by using evidence-based fundraising methodology.

Speaker: Richard Morley, Executive Director, Irvine Valley College Foundation

CEO Series

2:45-4:00 PM
The State of Advancement: Facts, Figures and Trends

You hear it all the time: "How much does your school spend on fundraising," "How many staff do you have in marketing," and "How many institutions are undertaking campaigns of this size?" Inform your plans and decision-making with this in-depth look at data from recent CASE surveys. If you want benchmarking data and help making sense of it all, this is the place to be. Participants also will be asked for their input on how to make these research tools most useful for their respective schools and for help identifying future research needs.

Speaker: Rae Goldsmith, Vice President of Advancement Resources, Council for Advancement and Support of Education

4:15-5:30
Elective Sessions (Choose one)

AAARRRGGGHHH! I'll Never Get Everything Done

This session concentrates on how to create and prepare a development plan that efficiently manages a foundation/development office even if it is a one-person shop. The topics covered in this lecture will include SWOT analysis and how to create goals, objectives and action items with responsible parties attached. The session will address a complete development program that encompasses the areas of an annual appeal, grant writing, major gifts, planned giving and special events. It will detail how individuals, trusts, estates and businesses interact with the program. The result will be a yearly organization plan complete with a timeline.

Speakers: Rana D. Spurlock, Development Assistant, West Virginia Northern Community College; and Emily S. Fisher, CFRE, Executive Director, WVNCC Foundation
Aligning Institutional Priorities and Donor Intent with the President and Development Office

What is possible in fundraising is often only achievable when donor vision intersects with institutional priority. However, when these forces are misaligned, all is not lost. What happens when donors and schools don't see eye to eye? This interactive session will address real situations and provide tips to help institutions secure the gift. You will also understand what a college president looks for from the development staff and what that staff needs from the boss to be successful.

Speakers: Ann McGee, President, Seminole State College of Florida; and John Gyllin, Executive Director, Foundation for Seminole State College, Seminole State College of Florida
Developing Successful Public/Private Partnerships: A Special Opportunity for Community Colleges

Shrinking public resources have many community colleges struggling to fund new training programs that fulfill the requirements of their students and communities. How can we respond to this challenge? Hear how some colleges and industries have developed successful public/private partnerships that train students for today's high-demand careers while meeting the needs of area employers. A panel of college leaders will share how they developed and strengthened public/private partnerships, creating “win-win” scenarios.

Speakers: Sonbol Aliabadi, Executive Director, Sierra College Foundation; Brenda Lea, Executive Director, Institutional Advancement, Central Piedmont Community College Foundation; and John Rice, Chief Development Officer, Great Basin College and Executive Director, Great Basin College Foundation

Moderator: Lisa Heise, Controller, Great Basin College Foundation
Leveraging Reputation to Improve Performance

An institution’s reputation can be managed to create greater value when it’s clear how it links to behavior. In this presentation, Pam will share the results of her most recent study, an analysis of how reputation impacts the performance of higher education institutions. Participants will learn which attributes are responsible for driving reputation in the higher education sector and how these traits link back to critical outcomes such as maximizing student yield, attracting and retaining talent, and increasing alumni support and philanthropy.

Speaker: Pam Cohen, Behavioral Economist, Dix & Eaton
The Identification Puzzle

Do you have your alumni and donor records on notecards or spreadsheets? Do you have data that is decades old? Are you losing sleep at night because you have no idea where to begin? Whether you are tasked with beginning alumni outreach or harvesting potential donors, the task of identification can be daunting. Please come join the conversation as we discuss how to handle lists, best practices for data cleansing and preparing your data for import into your database.

Speaker: Sheri Horn Bunk, Executive Director, Taft College Foundation
Big Fish? Reel Them In: Prospect Development that Lands Gifts – for Budgets and Offices of All Sizes

There’s an art to making an ask and a science to prospect research. This engaging workshop will get you better at both. Master the four quadrants of prospect development; discuss unique challenges of community-college; qualify prospects on a small budget and get your board to help. Bait the hook with better donor communications. You’ll leave prepared, energized and armed with 10 “reel” strategies that you can incorporate immediately into your prospect and cultivation plans.

Speakers: Elizabeth S. Littlefield, Vice President for Institutional Advancement; Nancy Mihalko, Grants Manager; and Marianne McGhee, Director of Development, J. Sargeant Reynolds Community College

Community College Alumni: Untapped Potential for Future Institutional Support

Alumni with a strong institutional affinity represent the largest untapped pool of potential support for two-year colleges. Community college alumni engagement activities are growing and changing across the country, aiming to redefine alumni relationships with their alma mater and build a pipeline of future support. However, limited research and resources can make initiating and building alumni programs a hit-or-miss proposition. This session, informed by research conducted by the presenters, explores best practices in community college alumni programming from both the institutional and alumni perspectives.

Speakers: Lisa Skari, Vice President, Institutional Advancement, Highline Community College; and Melissa Starace, Director, Alumni Affairs, Northampton Community College

CEO Series

4:00-5:00 PM
The VSE: Start Here

The Voluntary Support of Education Survey, or VSE, is the authoritative national source of information on yearly private giving to higher education. But why don't more community colleges participate and take advantage of this robust resource? Learn what's involved in reporting, and get the latest numbers and trends in community college giving from the survey's director.

Speaker: Ann Kaplan, Director, Voluntary Support of Education Survey,
Council for Aid to Education (CAE)

5:00-5:30 PM
A ready-made resource

Most colleges already have a peer group with which they benchmark. How does your staff collect that data? Calls, emails and spreadsheets? Learn about the online CASE Benchmarking Toolkit and how you can create a custom "Community of Practice" to share and analyze data. All it takes is a little leadership.

Speaker: Rae Goldsmith, Vice President of Advancement Resources, Council for Advancement and Support of Education

5:30-6:3 0
Wine and Cheese Reception with Exhibitors

6:30
Market Place Closes for the Conference

Day 3, Friday, Oct. 05

7:30-8:30 AM
CEO Series: A Conversation with Kellogg

Research shows that family economic security is a key to creating the conditions that help children be successful in learning, in school and in life. The W.K. Kellogg Foundation's goal is to build economic security for vulnerable children and their families through sustained income and asset accumulation. In this session, community college presidents and chancellors will engage in dialogue with W.K. Kellogg grant officials regarding their respective campus-based initiatives that support this strategic funding focus, and learn from efforts under way at peer two-year institutions.

In particular, this session will examine workforce initiatives at community colleges that provide pathways out of poverty for adults, as well as related efforts to engage low-income, underrepresented high school students in programs aimed at workforce preparedness.

Speakers: Paula Sammons, Program Officer; and Alandra Washington, Deputy Director, W.K. Kellogg Foundation

7:30-8:30 AM
Continental Breakfast

7:30-8:30
Dine and Dash: Chew on This
Grab some coffee and a bite to eat, and get some quick tips on several timely topics. Content experts will give you bite-size advice and helpful takeaways through brief, informal presentations, with time for Q&A. Optimize your time by visiting several tables.

Topics Include:

Managing Revenue-Generating Swap Meets Norbert Tan, Executive Director, Ventura College
Alumni Career Mentoring Programs Doug Ferguson, Director, Alumni Programs, Delaware County Community College
Managing In-Kind Gift Programs Doug Bennett, Senior Director, Institutional Advancement, Orange Coast College
Planning Special Events Jennifer Graham, Executive Director, Temple College Foundation
Running an In-house Phone Outreach Program Melinda Silverstein, Executive Director, Cabrillo College
Engaging Volunteers and Raising Funds the Gentle Way Robin Johnston, Vice President for Institutional Advancement & Foundation and Executive Director, Tallahassee Community College

CEO Series

8:45-10:00 AM
Community College CEO 2020: It's Mostly About the Money

Traditional public funding no longer ensures the vitality and quality required of our community colleges. New levels of fundraising sophistication and advancement practice are required to attract increased private philanthropic investment. The role of presidents and chancellors as savvy fundraisers will be a defining characteristic of the CEO in 2020. This session explores positive and negative implications for the CEO role, its impact on the college and the roles and attitudes of trustees, faculty, development officers and advancement personnel.

Speakers: Frank Gornick, Chancellor, West Hills Community College District; Bert Glandon, President, College of Western Idaho; and William Craft, Founding Partner, Eaton Cummings Group

8:45-10:15
Featured Sessions

Madison Avenue to Community College Lane: Data That Drives You
Madison Avenue solutions made easy, fast and affordable to engage and support your alumni, marketing and communications and fundraising efforts. Understand how easily data can change and improve your activities and initiatives. More importantly, learn how simple it is to purchase highly targeted lists for your marketing efforts and how uncomplicated it is to gather and understand the geographic, demographic, and psychographic information of your alumni and donors. Why should Madison Avenue have all the tools and all the FUN?

Speakers: Alan Moran, Vice President of Marketing and Communications, Cuyahoga Community College; and John Lane, Executive Vice President, GBS Corporation
Maximizing LinkedIn for Alumni Relations

Professionals are signing up to join LinkedIn at a rate of approximately two new members per second, with students and recent graduates being the fastest-growing demographic. LinkedIn has unveiled several new tools that make finding and reaching your former students easy. Learn how to leverage this free resource for your alumni relations program. Hear how one school, in just one year, used LinkedIn to reduce its bad mail count, discover a new crop of successful award nominees, create and sustain a mentor program and triple its email database.

Speakers: Doug Ferguson, Director of Alumni Programs, Delaware County Community College; and John Hill, Higher Education Evangelist, LinkedIn
Foundation Funding Agendas

Foundation funding has become increasingly important to community colleges. With some foundations changing how they fund by becoming more proscriptive with their awards, what are the implications for community colleges? Can the needs of funders and community colleges be met without compromising the organizations' missions? What are the ethical and policy considerations at play for everyone concerned? What are considerations for both the funders and community colleges, given that the schools often do not have the infrastructure to prepare and manage grants? Hear from representatives of foundations that are actively engaged with community colleges.

Speakers: Vincent Stewart, Senior Program Officer, James Irvine Foundation; Amy Berman, Senior Program Officer, John A. Hartford Foundation; and Paula Sammons, Program Officer, W.K. Kellogg Foundation

10:15-Noon
Closing Plenary Session and Recognitions

Change the Story, Change the World

Since we first began talking to each other, telling stories has been a powerful way to capture attention, engage an audience, and motivate them to act. As we learn more about how our brains work, we're also discovering that stories are intrinsic to decision-making and play a critical role in shaping our view of the world. In our closing session, "Change the Story, Change the World," Andy Goodman will explain why storytelling remains the single most powerful communication tool you possess, and he will offer specific ways your institution can use stories to advance your mission.

Speaker: Andy Goodman, Author, Speaker and Consultant

Recognitions
CASE will honor several community colleges and advancement professionals for their distinguished work, including:
Educational Fundraising Awards for Overall Improvement
Educational Fundraising Awards for Overall Performance
Circle of Excellence Gold Award for Public Relations and Community Relations Projects
H.S. Warwick Research Award in Alumni Relations for Educational Advancement
CASE Commonfund Institutionally Related Foundation Award

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