Strategic Goals and Objectives
Strategic Goals and Objectives
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Member Engagement |
Goal
CASE will ensure member loyalty and engagement by providing exceptional value, quality service and expanded opportunities.
Objectives
- Segment and target activities and communications to create a personal CASE member experience and to strengthen a greater sense of community.
- Forge new and strengthen existing partnerships to improve services, products and opportunities for members.
- Increase member and volunteer satisfaction, engagement and stewardship.
- Facilitate greater integration within CASE to ensure that staff understand and embrace their roles in delivering a consistent CASE brand experience.
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Talent Management |
Goal
CASE will be the leading global resource for professional development for an expanding, highly talented, diverse workforce framed by a professional lifecycle, a common curriculum and consistency of delivery.
Objectives
- Address the growing need for a pipeline of professionals advancing education by creating and expanding awareness of the professions as attractive career opportunities.
- Develop the profession using a lifecycle model (entry, mid-level, management, leadership) that responds to the changing career path needs of members.
- Respond to the challenge of diversifying the community of professionals advancing education by developing services that enable institutions to recruit and retain professionals of diverse backgrounds.
- Enhance CASE talent development to ensure staff engagement and organizational achievement of goals and priorities.
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Thought Leadership |
Goal
CASE will be the leading voice on issues of interest to education leaders and professionals whose work advances their institutions.
Objectives
- Serve as a primary resource for data and benchmarking.
- Serve as a primary resource for original research.
- Serve as the leading source for expertise and best practice identification and dissemination.
- Advocate on behalf of those working to advance education and on behalf of issues important to their institutions.
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Global Impact |
Goal
CASE will play a pivotal role in advancing education globally by engaging with key stakeholders to build educational capacity, impact and success across the world.
Objectives
- Demonstrate the benefits of global engagement and champion a CASE mindset that supports and informs all CASE work.
- Engage proactively with partners who have a global footprint to develop, deliver and support work that will have the greatest impact.
- Grow membership globally.
- Develop greater and deeper worldwide opportunities for senior volunteers to help build educational capacity, impact and success.