Arturo Martinez—Director of Creative Services
Tarrant County College District—Fort Worth, Texas
United States
Browse by Professional Interest
Student Events

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Advance Work
CURRENTS Article CURRENTS April 2016 Advance Work stories: MIT students continue the tradition of a piano plunge during class drop day; a recent poll gives insight into why alumni don't give; Princeton University social media staff use a game to streghthen skills and teamwork; Lakefield College School boosts giving through an alumni challenge campaign; and at the University of North Carolina at Greensboro, students place apples at the feet of a statute of Minerva for luck during finals.

Thinking Outside the Quad
CURRENTS Article Whether it's tying physics research to Star Trek or bragging up your soccer team during the World Cup, popular news events can lead to exciting opportunities for alumni and community engagement. Here's how institutions from Catholic University to Lafayette College used current events to energize past and present students.

Odds and Ends: Jersey Jazz Meets Abbey Road
CURRENTS Article In May 2014, Paul McCartney proposed that band leader John Pizzarelli translate his post-Beatles songs into a jazz album, culminating in the recently released Midnight McCartney, which will become part of Pizzarelli's repertoire as he performs on college campuses and teaches master classes.

Dos and Don'ts for Student Philanthropy Events
Article,  BriefCASE Article In February 2015, Indiana University Northwest students proved that a little love can go a long way. Especially if it's fueled by cookies.

Ghouls Just Wanna Have Fun
CURRENTS Article The University of Southern Indiana's Halloween "Zombie Run" helps support student organizations within the Pott College of Science, Engineering, and Education.

What’s the Idea?
CURRENTS Article A student advisory committee helps the University of Illinois at Urbana-Champaign assess ideas for planning and promoting online and in-person campus events.

En-dam-ored with Each Other
CURRENTS Article Last fall, Ohio's Bluffton University unveiled a female mascot, Jenny Beaver, as partner to existing mascot J. Denny Beaver. Jenny's arrival adds Bluffton to the list of institutions such as Bowling Green State University and Florida State University with both male and female mascots.

By the Numbers: Merry Music Marathon
CURRENTS Article For a week in December, student volunteers at a University of Illinois at Urbana-Champaign residence hall sing carols to callers.

Fellowship of the Ring
CURRENTS Article At a ceremony during Parents' Weekend each October, senior cadets at the South Carolina military college receive their 10-karat yellow-gold class rings. This generations-old rite of passage took on new significance in 2004 with the inception of the Citadel Alumni Association's Band of Gold program, in which class rings bequeathed to the institution by alumni (or donated by their families) are used to make new ones.

A Great Big Over-the-Top Thank You
CURRENTS Article Rhodes University in South Africa participated in CASE ASAP Student Engagement and Philanthropy Day 2014 by constructing the world's largest pair of overalls and decorating them with student thank you messages to donors.

In Her Shoes
CURRENTS Article Each March, Stuart Country Day School of the Sacred Heart in New Jersey hosts Women We Admire Day. Students inhabit the personas of notable women past and present whose work has improved society.

Breaking Bread
CURRENTS Article The president of Lindsey Wilson College in Kentucky and his family make Thanksgiving dinner for students who remain on campus for the holiday.

Right Under the Nose
CURRENTS Article Students on campuses around the world participate in Movember to raise awareness about and money for male cancers.

This Event Is Murder
CURRENTS Article Through a special event—a murder mystery—Utah Valley University's student alumni board helps the alumni office explain what the alumni center is all about.

An Arresting Event
CURRENTS Article The University of Richmond's police department sponsors an annual fundraiser on campus that benefits the Virginia Special Olympics.

Big Weekend for Little Family Members
CURRENTS Article Colleges and universities host weekends that offer family time for students and their younger siblings or other family members.

Serious Fun
CURRENTS Article An intense campus trivia contest that began in 1980 at St. Cloud State University as an effort to give students something to look forward to in the post-holiday period of Minnesota's long winters blossoms into an event that hooks students as well as alumni and community members who come back to compete or volunteer every year.

Inspiration and Aspiration
CURRENTS Article The Welcome Event at the University of Birmingham's College of Arts and Law sets the stage for new students' lifelong relationship with the university.

Class Consciousness
CURRENTS Article Colby College offers an orientation focused on local and sustainable foods.

Advance Work: Getting Out the Vote
CURRENTS Article The communications office at Columbia College Chicago created an online art contest for its students and gained the attention of voters from all over the world.

Advance Work: Phone Booth Busters
CURRENTS Article Saint Mary's College of California celebrated the 50th anniversary of a photograph that made it into LIFE magazine.

Advance Work: Spring Fling
CURRENTS Article Merrimack College woos prospective students with an egg-flinging contest.

Advance Work: You Say Tomato...
CURRENTS Article At Carnegie Mellon University, Campus Conversations bring together alumni, students, faculty, and staff to discuss controversial and emotional topics in a reasoned and informed way.

Advertising Campaigns: Queen's University - Grand Gold Medal
Best Practice After a 2005 unofficial homecoming event near Queen's University became a near riot with a number of arrests and liquor license infractions, the administration developed the "Aberdeen Campaign" strategies to encourage more responsible student behavior.

Special Program Publications Packages: College for Creative Studies - Bronze Medal
Best Practice The goal of the College for Creative Studies' Student Exhibition Campaign publications package was to invite community members and art educators to the annual Student Exhibition Opening reception and sale.

The More Things Change
CURRENTS Article The traditions that students learn and love while on campus can solidify the alumni community and the bond with the institution.

Advance Work: Bidding Buzz
CURRENTS Article Oklahoma Wesleyan University auctioned a year's tuition, room, and board on eBay, and the media noticed.

AdvanceWork: Blazing New Traditions
CURRENTS Article Florida International University welcomes new students by lighting its Torch of Knowledge, Service, and Understanding--a campus symbol since 1972--following a candlelight parade across campus.

AdvanceWork: Making the B(r)and
CURRENTS Article For years Quincy University has been drawing up-and-coming musicians to campus to entertain current students and to attract prospective students who might not otherwise consider Quincy as a place to further their education. This article discusses the unique branding strategy behind the concerts and the ways campus communicators capitalize on the publicity they generate.

AdvanceWork: The Search Is On
CURRENTS Article For Pacific Lutheran University's alumni office, a new student scavenger hunt is mission: possible


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