Serious Fun
CURRENTS Article An intense campus trivia contest that began in 1980 at St. Cloud State University as an effort to give students something to look forward to in the post-holiday period of Minnesota's long winters blossoms into an event that hooks students as well as alumni and community members who come back to compete or volunteer every year.

Inspiration and Aspiration
CURRENTS Article The Welcome Event at the University of Birmingham's College of Arts and Law sets the stage for new students' lifelong relationship with the university.

Class Consciousness
CURRENTS Article Colby College offers an orientation focused on local and sustainable foods.

Advance Work: Phone Booth Busters
CURRENTS Article Saint Mary's College of California celebrated the 50th anniversary of a photograph that made it into LIFE magazine.

Advance Work: Spring Fling
CURRENTS Article Merrimack College woos prospective students with an egg-flinging contest.

Advance Work: You Say Tomato...
CURRENTS Article At Carnegie Mellon University, Campus Conversations bring together alumni, students, faculty, and staff to discuss controversial and emotional topics in a reasoned and informed way.

Advertising Campaigns: Queen's University - Grand Gold Medal
Best Practice After a 2005 unofficial homecoming event near Queen's University became a near riot with a number of arrests and liquor license infractions, the administration developed the "Aberdeen Campaign" strategies to encourage more responsible student behavior.

Special Program Publications Packages: College for Creative Studies - Bronze Medal
Best Practice The goal of the College for Creative Studies' Student Exhibition Campaign publications package was to invite community members and art educators to the annual Student Exhibition Opening reception and sale.

The More Things Change
CURRENTS Article The traditions that students learn and love while on campus can solidify the alumni community and the bond with the institution.

Advance Work: Bidding Buzz
CURRENTS Article Oklahoma Wesleyan University auctioned a year's tuition, room, and board on eBay, and the media noticed.

AdvanceWork: Blazing New Traditions
CURRENTS Article Florida International University welcomes new students by lighting its Torch of Knowledge, Service, and Understanding--a campus symbol since 1972--following a candlelight parade across campus.

AdvanceWork: Making the B(r)and
CURRENTS Article For years Quincy University has been drawing up-and-coming musicians to campus to entertain current students and to attract prospective students who might not otherwise consider Quincy as a place to further their education. This article discusses the unique branding strategy behind the concerts and the ways campus communicators capitalize on the publicity they generate.