Return on Investment of Special Events
Podcast Hear why Kenneth M. Catandella from Columbia University believes event planners should use more data to drive their work. Also, listen to what he says institutions should consider before launching a big, gala-type annual event.

Independent School Advancement: Fund-Raising Events
Product This guide considers practical ways to get the most from a small development office. It goes step-by-step through conducting a development audit, matching an audit with development expectations, creating an action plan and working effectively with key constituencies. Includes sample financial reports and results from a survey of 50 small-shop directors. This is part of the Independent School Advancement Series.