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Anniversaries

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Anniversary Celebrations
Sample Collection The Library compiled this collection of anniversary websites and related materials to assist members who are planning an anniversary celebration. Staff identified highlights from each website and linked to useful reports, programs, brochures and other samples. Anniversary celebrations that won a CASE Circle of Excellence Award are noted; program abstracts and judges' reports are linked when available.

It’s a Wrap!
CURRENTS Article First-year and international students at Concordia University Irvine received a warm welcome—literally—before the 2016–17 Opening Convocation, when alumni from the past four decades presented them with Concordia scarves. In brainstorming how to celebrate the California institution's 40th anniversary, campus leaders seized upon the idea of an evolving graduation stole. Presenting these modern stoles before convocation will become an annual scarving tradition.

Respect Between Rivals
CURRENTS Article In the days leading up to their 100th football matchup in November 2015, Gilman and McDonogh schools in Maryland put their rivalries aside to help the Baltimore area through service projects.

Fall 2014
CURRENTS Article A 25-year-old assistant director of alumni relations shares the lessons learned during her first year at Williston Northampton School.

Only the Cool Survive
CURRENTS Article For its centennial in 2013, Humboldt State University partnered with area businesses to produce branded ale, coffee, and chocolate.

There’s Something About Mary
CURRENTS Article More than 175 years after founding Massachusetts' Mount Holyoke College, Mary Lyon is everywhere. OK, it's not actually Lyon. It's a cutout image, part of a fundraising campaign called FebruMary in honor of Lyon's birth month.

Facing History
CURRENTS Article This article looks at how institutions such as Emory University, the University of Mississippi, Brown University, and others have addressed and acknowledged the negative aspects of their institutional histories and historical missteps.

CASE File: Institutional Anniversaries
CASE File The institutions on this list celebrated (or will soon celebrate) milestone anniversaries of 300 years or more. While some founding dates are debatable, the list provides information from institutional websites. Citations for sources can be found in the bibliography.

Ringing in the Centennial
CURRENTS Article East Tennessee State University celebrates its centennial year by recognizing its oldest living alumna, 114-year-old Besse Brown Cooper of Georgia, who also happens to be the world's oldest living person. Mrs. Cooper and her family donated memorabilia to the university from her time on campus, including the class ring she had worn for more than 90 years, and the university reciprocated by giving a gift to Mrs. Cooper and bestowing awards upon her.

General Information Features: Millbrook School - Gold Award
Best Practice The documentary film "Down School Road: Millbrook at 75" was produced in honor of Millbrook School's 75th Anniversary, celebrated during Alumni Weekend in June 2007. After its initial screening during that weekend, it was sent to all constituents as a memento of the occasion.

Specific Media Relations Programs: Waubonsee Community College - Gold Award
Best Practice Waubonsee Community College celebrated its 40th anniversary in 2006-2007. As part of the celebration, the college recognized and honored its top 40 alumni and students, calling them Waubonsee’s "Fabulous 40" to coincide with the anniversary theme of "Celebrating 40 Years of Student Success." The media relations campaign for the Fabulous 40 won an award from CASE in 2008.

Winning Ideas
CURRENTS Article This article gives in-depth profiles of eight of the 2008 CASE Circle of Excellence Award winners. These winners were chosen to represent a wide range of types of institution as well as each aspect of advancement: fundraising, alumni relations, communications and marketing, and advancement services.

Advance Work: Raise a Glass to This Marketing Campaign
CURRENTS Article Imperial College London commissioned a special ale and designed 10 witty beer mats (or coasters, as they are known in the United States) in celebration of its centenary.

Individual Public Relations and Community Relations Projects: University of Maryland, College Park - Silver Medal
Best Practice The University of Maryland's Fear the Turtle Sculpture Project, a public art exhibition similar to those in other cities, was conceived as an interactive, community outreach effort that would engage the public and the campus while celebrating the university’s 150th anniversary in 2006.

Year-Long Special Events: University of Maryland, College Park - Grand Gold Medal
Best Practice The University of Maryland celebrated its 150th anniversary in 2005-2006 with hundreds of events that projected a dramatic transformation of the university’s mission and contributions, recognized historical milestones, and looked forward to a bright future.

Special Program Publications Packages: University of Maryland, College Park - Gold Medal
Best Practice As a part of its 150th anniversary celebration, the University of Maryland, College Park launched a public art exhibition called the "Fear the Turtle" Sculpture Project. Artists from across the state transformed fiberglass turtles into works of art that were later exhibited and auctioned off to support scholarships. Publications were created to promote the exhibition and auction.

AdvanceWork: Happy Birthday, Mr. Presidents
CURRENTS Article From somber to sassy, colleges named for Washington and Lincoln observe their namesakes' birthdays in their own ways

AdvanceWork: Let Their Fingers Do the Walking
CURRENTS Article Problem/Solution

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