Events Metrics
Product This webinar looks at how advancement services and events professionals can work together to plan and implement ways to track the right kind of data and reporting to help everyone involved understand the impact of events on your institution’s overall advancement. This multimedia file is a recording of an Online Speaker Series webinar originally presented Feb. 16, 2012. This webinar is part 2 of a three-part series presented in partnership with AASP.

Maximizing Alumni Events for Greater Impact
Product This webinar looks at ways to build bridges between alumni relations and development to create powerful, multi-dimensional events and offers practical advice on planning and implementing events that start more relationships and engage, inspire and steward more donors. This multimedia file is a recording of a webinar originally presented Nov. 16, 2010.

Handbook of Institutional Advancement
Product Edited by CASE President Emeritus Peter McE. Buchanan, with contributions from 97 other advancement professionals, this essential reference book includes information about all aspects of advancement--alumni relations, communications, marketing, fundraising, advancement services--as well as chapters on advancement at community colleges, independent schools and academic medical centers. The book includes resource lists and a comprehensive index.

Etiquette and Protocol: A Guide for Campus Events
Product This guide offers information on forms of address, formats for invitations, food and beverage, academic traditions, international relations, toasting, table service, place cards and other details that go into planning events on a campus.

April Harris Set of Special Event Books
Product This set of three titles by April Harris includes Special Events: Planning for Success; Etiquette and Protocol: A Guide for Campus Events; and Academic Ceremonies: A Handbook of Traditions and Protocol.

Special Events: Planning for Success
Product Special events can draw your audiences close to your organizations or turn them away and have become integral aspects of advancement. The book contains essential how-to guides for the most popular campus events.