Going for Gold
CURRENTS Article The story profiles eight of the 2012 CASE Circle of Excellence Award grand gold and gold award winners.

Use Them … or Lose Them?
CURRENTS Article This short feature article offers a point-counterpoint view on using quick-response codes, known as QR codes. Chuck Cunningham of the University of Guelph in Canada advocates for using them, citing his institution's positive experience including them in Guelph's viewbook and other admissions marketing materials. Meanwhile, Cassie Dull of Park Tudor School in Indiana argues that QR codes are more of a trend than a useful marketing innovation, suggesting that those who use them may be suffering from shiny object syndrome.

Student Recruitment Publications Packages: North Shore Country Day School - Bronze Award
Best Practice North Shore Country Day School's 2007-08 admissions publications included a lower school viewbook, middle school viewbook, upper school viewbook, upper school prospectus and Acorn, the school's magazine.

Student Recruitment Publications Packages: The Winsor School - Gold Award
Best Practice Don't we already have an award-winning viewbook? Do we really need to design a new one? Do we even need a viewbook? The Windsor School communications and admission directors wrestled with those questions with an ad-hoc group of trustee advisors before embarking on a project that resulted in the "Her Education Means the World to Me" and "This is My School" admissions booklets.

Student Recruitment Publications Packages: Goldsmiths, University of London - Silver Medal
Best Practice Goldsmiths is one of the major colleges of the University of London and has a growing reputation for creativity and innovation. Voted one of the UK’s “coolest” brands, it maintains its roots in a diverse community with only 12 percent coming from outside the European Union. This package was produced while Goldsmith’s new corporate identity was in progress and so the design needed to be flexible enough to easily be adapted in subsequent years.

Student Recruitment Publications Packages: Noble and Greenough School - Silver Medal
Best Practice The Viewbook Suite created by Noble and Greenough School was very strategic, conveying accurate information in a vibrant way and making it an enjoyable experience for a prospective student. It included an "Insider’s Guide"--a collection of students' candid perspectives. The materials were well-received by prospective students, their families and the internal community.

Student Recruitment Publications Packages: Landon School - Gold Medal
Best Practice Landon School has long used the tagline "Landon Knows Boys" on an informal basis but decided to take advantage of the message and expand it to reflect the school's greatest strengths. The "Landon Knows Boys" materials were well-received and staff felt they clearly defined Landon as distinct from other schools.

Viewbook 2.0
CURRENTS Article Today’s prospective students are a different breed when it comes to the way they conduct their college search. And yet, while much has been made of the “stealth applicant,” the essential role of the Web, and the significance of third-party Web sites including social networking sites, institutions continue with the same basic student recruitment publications order they have been requesting for years. This article examines how the thinking and strategy about viewbooks has changed—in light of the Web, considering how much students have changed, how much the admissions process and timing has changed, and in light of fully integrated communications and marketing efforts.