Catherine Chew—President
Craven Community College—New Bern, N.C.
United States
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Viewbooks

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Student Recruitment Publications Packages: North Shore Country Day School - Bronze Award
Best Practice North Shore Country Day School's 2007-08 admissions publications included a lower school viewbook, middle school viewbook, upper school viewbook, upper school prospectus and Acorn, the school's magazine.

Student Recruitment Publications Packages: The Winsor School - Gold Award
Best Practice Don't we already have an award-winning viewbook? Do we really need to design a new one? Do we even need a viewbook? The Windsor School communications and admission directors wrestled with those questions with an ad-hoc group of trustee advisors before embarking on a project that resulted in the "Her Education Means the World to Me" and "This is My School" admissions booklets.

Student Recruitment Publications Packages: Goldsmiths, University of London - Silver Medal
Best Practice Goldsmiths is one of the major colleges of the University of London and has a growing reputation for creativity and innovation. Voted one of the UK’s “coolest” brands, it maintains its roots in a diverse community with only 12 percent coming from outside the European Union. This package was produced while Goldsmith’s new corporate identity was in progress and so the design needed to be flexible enough to easily be adapted in subsequent years.

Student Recruitment Publications Packages: Noble and Greenough School - Silver Medal
Best Practice The Viewbook Suite created by Noble and Greenough School was very strategic, conveying accurate information in a vibrant way and making it an enjoyable experience for a prospective student. It included an "Insider’s Guide"--a collection of students' candid perspectives. The materials were well-received by prospective students, their families and the internal community.

Student Recruitment Publications Packages: Landon School - Gold Medal
Best Practice Landon School has long used the tagline "Landon Knows Boys" on an informal basis but decided to take advantage of the message and expand it to reflect the school's greatest strengths. The "Landon Knows Boys" materials were well-received and staff felt they clearly defined Landon as distinct from other schools.

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