Study: Institutions Spending Less on Traditional Media, More on Social Media
Article Institutions are increasing funding for social media recruitment initiatives and decreasing spending on traditional media, such as print and radio ads, according to a new study.

Websites Playing Increasing Role in Students’ Choice of College, University
Article A new study of college-bound juniors and seniors finds that 50 percent of surveyed students say the web plays an extremely important or significant role in their evaluation of a campus.

Study: For Prospective Students, the More Social Networks, the Better
Article More than a fifth of prospective students say an institution’s social media presence made them more interested in applying, according to a new survey.

Students Rank Fees, Courses as Top Content on University, College Websites
Article When it comes to the content on college and university websites, 54 percent of college-bound high school students rank academic-related information as the most valuable with 30 percent saying cost-related content is the most valuable.

More Institutions Go Online to Reach Students
Article More colleges and universities are using YouTube, Facebook, Twitter and other social media tools to recruit and connect with prospective students.

Effective Use of Social Media can Positively Impact Student Recruitment
Article Navigating social networking can be tricky, but presenters at a recent CASE Online Speaker Series say institutions that follow certain ground rules and aren’t afraid to make mistakes can positively impact student recruitment and retention rates.

Social Media Continues to Grow in College Admissions
Article In a related article, two new studies report that admissions offices in colleges and universities are increasingly using blogs, Facebook, Twitter and other social media to communicate with students.