Creative Use of Technology and New Media: Edge Hill University - Gold Award
Best Practice Edge Hill University developed Hi, a portal comprising innovative online tools to encourage applicants to accept places for its Faculty of Arts & Sciences. This contributed to a 32% improvement in conversion, had a positive impact on student community building and, surprisingly, crisis management.

Web-Based or Electronic HTML External Audience Tabloids and Newsletters: Southern Methodist University - Gold Medal
Best Practice Southern Methodist University's e-newsletter What’s New at SMU was created to keep prospective students informed of new developments in academics, campus life, and the admissions process.

Individual Sub-Web Sites: Trinity University - Silver Medal
Best Practice Trinity University's virtual tour was developed to communicate with prospective students during the traditionally inactive period of time between a request for information and freshman matriculation. The microsite was part of a larger marketing campaign to increase out-of-state enrollment at Trinity.

Individual Sub-Web Sites: University of Colorado at Boulder - Gold Medal
Best Practice ChooseCU from the University of Colorado at Boulder is a secure tool for admitted undergraduates that provides one place to find what they need to know between admission and arrival on campus. Information is personalized to the individual student and allows them to explore academic opportunities, read targeted announcements, apply for housing, accept financial aid, make a visit reservation, keep track of what needs to be done before the semester begins, and much more.

Individual Sub-Web Sites: Xavier University - Gold Medal
Best Practice The Road to Xavier is a dynamic, data-driven, password-protected Web site that focuses on user needs while providing actionable information to move families to enroll at Xavier University.