Did You See That?
CURRENTS Article Part art and part science, a good video can be an incredibly powerful tool to connect with your audiences.

AdvanceWork: The One They'll Want
CURRENTS Article Tech-savvy prospective students appreciate cutting-edge tools that allow them to experience a campus in new ways, but they quickly become bored by tools that are obsolete. James Madison University sidestepped these problems by combining the strengths of a CD-ROM and the Internet into a single tool: the JMUOneDisc.

AdvanceWork: CD or not CD?
CURRENTS Article Specialists in student recruitment marketing are still debating the value of CD-ROMs vs. Web vs. paper publications. Interviews with four marketers reveal that two use Web and paper methods only; the other two like the increased capacity of CDs plus online plus paper. This Advancework item is of interest to marketers and PR people who deal with student recruitment.