Advertising Campaigns: University of Alaska-Statewide - Gold Medal Best PracticeThe University of Alaska-Statewide-s fall advertising campaign consisted of a series of seven short videos, three print ads, and three cinema slides that advertised students and their experiences. Advertising pointed interested parties to the university’s Web site.
PSAs and Commercial Spots: University of Alberta - Gold Medal Best PracticeUniversity of Alberta’s new president, Dr. Indira Samarasekera asked for a national television advertising campaign that highlighted the university as embodying the Olympic ideal in its new “Dare to Discover” ethos (i.e., striving for personal best and serving peace, friendship, and understanding in the world). It was important that the ad make a connection between institutional pride and Canadian patriotism.
The CASE InfoCenter maintains a collection of sample materials for members.