Advertising Campaigns: University of Alaska-Statewide - Gold Medal
Best Practice The University of Alaska-Statewide-s fall advertising campaign consisted of a series of seven short videos, three print ads, and three cinema slides that advertised students and their experiences. Advertising pointed interested parties to the university’s Web site.

Advertising Campaigns: Alverno College - Gold Medal
Best Practice Launched in summer 2006, the primary objective of Alverno College's "The Alverno Art Campaign" was to generate interest, inquiries and ultimately applications.

PSAs and Commercial Spots: University of Alberta - Gold Medal
Best Practice University of Alberta’s new president, Dr. Indira Samarasekera asked for a national television advertising campaign that highlighted the university as embodying the Olympic ideal in its new “Dare to Discover” ethos (i.e., striving for personal best and serving peace, friendship, and understanding in the world). It was important that the ad make a connection between institutional pride and Canadian patriotism.