Advance Work: Hometown Heroes CURRENTS ArticleWilkes University is featuring prospective students in ads on pizza boxes, billboards, gas pumps, and cable channels and at movie theaters and malls.
Advance Work: A Touch of Humor CURRENTS ArticleHow does a higher education institution catch the attention of the busy, no-time-for-school working stiff? Daniel Webster College might have found the answer. The college recently kicked off a series of ads aimed at attracting working adults to its accelerated undergraduate and graduate business-degree programs.
AdvanceWork: Ads with Bite CURRENTS ArticleProblem/Solution: Disarming promotions from the College of New Rochelle catch listeners' and readers' attention.
AdvanceWork: Fruitful Marketing CURRENTS ArticleLast year, Silicon Valley community-college administrators became concerned that the region's four-year institutions were attracting potential community-college students by incorrectly implying that community-college courses take longer to complete and are less relevant to the job market. Administrators needed to get the word out fast that their campuses offer convenient, online, weekend, and evening classes and cutting-edge programs for Internet-related careers. This article describes a collaborative public-service campaign to solve the communication problem.
The CASE InfoCenter maintains a collection of sample materials for members.