"Live Conversations" Ranked Most Influential in College Selection
Article A new survey reveals that conversations with campus representatives can be the “most influential experience” for many students and their parents when selecting a college or university.

Does Your Website Need Work? You Might be Off the List
Article A new survey reports that nearly 50 percent of students say a bad institutional website experience would have a negative effect on their perception of a school—and one in five students says a bad website would cause them to remove a school from consideration.

Students Rank Fees, Courses as Top Content on University, College Websites
Article When it comes to the content on college and university websites, 54 percent of college-bound high school students rank academic-related information as the most valuable with 30 percent saying cost-related content is the most valuable.

Canadian Institutions Look Abroad to Slow Growth at Home
Article Faced with declining undergraduate enrollment, more universities in Canada are stepping up marketing and communications initiatives and expanding recruitment efforts abroad.

Proactive Marketing Helps Draw Grad Students to Canada
Article Targeted marketing campaigns have helped boost the number of Iranian graduate students to Canadian universities.