Publications Program Improvement: North Shore Country Day School - Silver Award
Best Practice North Shore Country Day School redesigned its admissions publications in 2007.

Publications Program Improvement: Fairfield College Preparatory School - Bronze Award
Best Practice Fairfield College Preparatory School undertook a project to redesign its admissions marketing materials in 2006-2007. The project included a redesigned viewbook, search brochure and advertising poster; partially redesigned admissions application forms; and a new information bulletin.

Publications Program Improvement: Berkeley Carroll School - Gold Medal
Best Practice After an audit of Berkeley Carroll School's marketing and communications materials, the school redesigned all of its print and electronic publications as a part of a revised marketing and communications strategy to attract parents and students.

Print External Audience Tabloids and Newsletters: Bryant University - Bronze Medal
Best Practice UpClose is a quarterly undergraduate admissions publication that is mailed to 41,000 prospective students.

Student Recruitment Publications Packages: Wellington School - Silver Medal
Best Practice "We are Wellington" materials are the flagship pieces of the Wellington School brand. The look and voice that started with them now permeate all outreach efforts--from the website to the magazine to capital campaign materials. Embedded in the materials are consistent key messages that reflect Wellington's philosophy, "proof points" that give evidence of how these goals are realized, and real-time photographs. This authenticity is the result of two years of collaboration among marketing professionals and Wellington stakeholders; the messages were mined through extensive research and review.

Individual Public Relations and Community Relations Projects: University of Washington, Tacoma - Gold Medal
Best Practice In April 2005, the governor signed legislation making the University of Washington, Tacoma, a four-year school. Advancement staff had only 18 months until the first day of class and about five months until prime application season. High schoolers didn't know they could enter as freshmen, and other institutions had been communicating with potential students for a year or longer. UW Tacoma's objective was to create a marketing program to fill 140 seats with qualified freshmen for fall 2006, while establishing a brand that emphasized its strengths and minimized its weaknesses.

Student Recruitment Publications Packages: Simon’s Rock College of Bard - Grand Gold Medal
Best Practice The primary objective for this campaign was to recruit high school students to apply after they finished tenth or eleventh grades--an early college option offered at Simon's Rock College of Bard. Using newly redesigned materials, the college saw an 80 percent increase in applications compared to the number received by the same date in the previous year.

Student Recruitment Publications Packages: Saint Anselm College - Bronze Medal
Best Practice The "Bright Ethical Leaders for a New Generation" admissions communication sequence was developed to position Saint Anselm College in such a way that would enable it to identify and own an important place in the world of higher education. The aim was to clarify the value and relevance of a Saint Anselm education, so it could be easily understood and embraced by all of the college’s constituents.

Student Recruitment Publications Packages: New York University - Bronze Medal
Best Practice The overall goal of the Undergraduate Admissions Package was to introduce prospective students to New York University, its seven undergraduate colleges and its more than 160 academic programs/majors. Publications targeted high school students in the top five percent of their class who were interested in attending college in an urban environment.

Student Recruitment Publications Packages: Oral Roberts University - Bronze Medal
Best Practice The materials in Oral Roberts University's undergraduate admissions package were completely revamped to match the new branding initiative at the university.

Individual Public Relations and Community Relations Projects: California State University Chancellor's Office - Silver Medal
Best Practice California State University has produced the "How to Get to College" poster program since 1999. It is one component of CSU's comprehensive outreach/retention strategies to help students, parents, teachers, and administrators better understand what is required to prepare for and succeed in college. The poster is available in English, Spanish, Chinese, Korean and Vietnamese. A companion Web site is available in English and Spanish.