What Not to App: Ineffective Facebook Marketing Tactics
Article While it’s important to have a Facebook page that is welcoming, promotes good content and is free of spam, marketers should generally steer clear of using the social networking tool for promotions and other marketing. That’s according to one Internet infrastructure expert who says many marketing tactics just don’t work on Facebook.

Digital PR Expert: Start Thinking Digitally About Communications
Article Like it or not, digital communications tools are becoming more and more ingrained in marketers' jobs. But with the right steps, even old-school marketers can successfully integrate digital communications into their overall strategies. That's according to one prominent social media expert who blogs on the intersection of communications, public relations and media.

Nonprofits Turn to Facebook for Marketing, Some Fundraising
Article Marketing is the top reason most nonprofits have a presence on Facebook or some other social network, although a small number also use the tool for fundraising, according to a new survey.