Expert Reveals Guiding Principles for a Successful Rebranding Effort
Article Communications and marketing professionals who are leading a rebranding effort must make sure they have a mandate for change within their institution, says a CASE faculty member who has successfully led two such efforts in her career.

Brand Aid Part 1: Style Guide
Turnaround Marketing Communications
Article This blog post discusses the importance of a style guide as part of a school's marketing efforts and a key element in a strong brand. Six style guides from independent schools are linked, as is a compendium of higher education institution samples. Part 2 in the Brand Aid series, "Keeping 'Customers' (a.k.a. Parents) Happy," is linked from the article.