Advertising Campaigns: Bowling Green State University - Bronze Medal
Best Practice Bowling Green State University’s successful "Changing the World by Degrees: Explore. Inspire. Achieve" campaign resulted out of a desire to leverage the university’s existing brand equity while more closely focusing on its brand promise.

PSAs and Commercial Spots: University of Alaska-Statewide - Silver Medal
Best Practice The University of Alaska’s fall 2006 advertising campaign included a series of seven short videos of students and their experiences at UA. Three spots, in rotation in Alaska as TV ads, pointed viewers to a site with four more videos and bios of featured students. The campaign also included print, radio, social networking site advertising and cinema slides. It was focused on a target audience of primarily 16-24 year-old prospective students in Alaska.

PSAs and Commercial Spots: University of Alberta - Gold Medal
Best Practice University of Alberta’s new president, Dr. Indira Samarasekera asked for a national television advertising campaign that highlighted the university as embodying the Olympic ideal in its new “Dare to Discover” ethos (i.e., striving for personal best and serving peace, friendship, and understanding in the world). It was important that the ad make a connection between institutional pride and Canadian patriotism.

Institution-Wide Branding Programs: University of Central Florida - Bronze Medal
Best Practice The overall objective of the University of Central Florida’s "UCF Stands for Opportunity" campaign is to increase the effectiveness of the new brand marketing initiatives through integrated marketing – both internally and externally.

Institution-Wide Branding Programs: University of Central Missouri - Gold Medal
Best Practice The University of Central Missouri's Confidence Campaign used a name change to begin a long-term repositioning and to build pride.

Institution-Wide Branding Programs: Loyola University Chicago - Bronze Medal
Best Practice Loyola University, Chicago’s, “Loyola Values” is a new strategic image advertising campaign to showcase the unique attributes of the university directed at prospective students, alumni, and donors.

Institution-Wide Branding Programs: University of Minnesota - Grand Gold Medal
Best Practice The University of Minnesota's "Driven to Discover" campaign's purpose was to develop an engaging, relevant branding campaign that would improve public perceptions, increase awareness of the university’s mission, and broaden understanding of its goal to become one of the top three public research university's in the world.

Institution-Wide Branding Programs: The Wellington School - Silver Medal
Best Practice Located in a highly competitive market, The Wellington School developed the "Lifelong Learners, Lifelong Leaders" branding program to market the school to various constituencies to increase and retain students.