Re-imagining Your Brand Manual
Product This webinar looks at how some institutions are using brand culture guides, instead of prescriptive style guides, for helping internal constituents understand and support a redeveloped brand identity. Tips include appealing to shared community values, connecting to institutional history, sharing relatable examples and distributing the work in ways that get noticed. This multimedia file is a recording of a webinar originally presented May 17, 2012.

Growing Brand and Enrollment through Social Media: Tips for Community Colleges
Product This seminar will provide tips and ideas for using social media to grow enrollment and build brand. Examples and case studies will be presented that show how to integrate various types of social media, along with ways to blend social media with traditional marketing tactics. The webinar focuses on providing practical, actionable approaches that community college communicators, marketers and recruiters can begin to apply immediately to their campaigns. This mulitmedia file is a recording of a webinar originally presented Nov. 8, 2011. It is part 2 of a three-part Community College Webinar series.

Best Practices for Branding and Maintaining a University's Presence on Facebook and Other Social Networks
Product This webinar looks at how Illinois State University has used social networking tools to support its efforts in virtual relationship building. The speakers share the branding guide developed for internal audiences at the university and discuss how the university used social networking to enhance and market Homecoming. This multimedia file is a recording of a webinar presented May 12, 2011.

Content Strategy: 20 Tips for Powerful, Story-Driven Branding and Communications
Product This webinar focuses on tips for organizing a story-based content strategy across an organization’s communication channels. Examples from Nazareth College are used to illustrate how institutions can create a content strategy and keep it working. This multimedia file is a recording of a webinar originally presented April 12, 2011.

The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors
Product This book presents the theory and application of branding principles in a higher education context. It incorporates case studies from colleges and universities (primarily focusing on U.S. institutions). A variety of commentators--marketing and communications professionals in academe, corporate and consumer branding experts, marketing professors--provide additional perspective through sidebars.

Building Brand Momentum: Strategies for Achieving Critical Mass
Product Written for those on a higher education campus who want to develop an effective brand strategy for their institutions, this book presents an intuitive four-step brand development process: (1) make a brand promise; (2) communicate your brand; (3) live your brand, and (4) strengthen your brand.

Higher Education Marketing: Managing Multiple Brands on a Campus
Product This webinar deals with the challenge of getting multiple brands to co-exist on one campus. It offers information on the basics of brand architecture, various considersations to keep in mind when managing multiple brands, the steps to take to ensure campus-wide buy-in and why effective communication is essential to the process. This multimedia file is a recording of a webinar originally presented April 19, 2007.

Weathering the Storm: Protecting Your Brand in the Worst of Times
Product This book provides a step-by-step approach to creating a crisis communications plan that can prepare any institution to withstand a media assault when times get tough and help protects its reputation.