Management Checklist for Communications and Marketing
The CASE Management Checklist for Communications and Marketing was created in 2007 by the CASE Commission on Communications and Marketing and modeled after a development checklist created by the Commission on Philanthropy. It is intended to help managers conduct internal self-assessments of information and programs and is not intended for use by external regulators or auditors. The checklist may be useful to both new and experienced managers as they assess their programs and may also be helpful in staff training and orientation. The checklist is intended to be inclusive but not exhaustive, and not all items may apply to every institution.

Measurement Matters: Tracking the Productivity of Your Marketing Effort!
Product This webinar looks at a wide variety of metrics that marketing departments can track regularly in order to describe the return on marketing investment. Participants learn new ways of critically looking at marketing effectiveness, obtain a metrics dashboard template, explore ways to track tactical marketing productivity and strategic ROI and discover how to analyze and demonstrate the impact of marketing investments. This multimedia file is a recording of a webinar presented March 14, 2013.

A Snapshot of Communications and Marketing Operations
Report 2008 Summer Institute participants were surveyed about communications and marketing operations at the independent schools, colleges, community colleges, and universities where they work. Attendees came from the United States, Canada, Mexico and several other countries. The results of this brief survey provide a glimpse into the communications and marketing operations of attendees' institutions.

No Longer Faces in the Crowd
CURRENTS Article In this short feature article, Anna Myers of the U.K.'s Oxford Brookes University discusses that institution's recent rebranding efforts, which led to the creation of the Distinct project, an initiative that supports U.K. institutions by sharing current best practices that identify and communicate what differentiates them in the higher education market.

Benchmarking Investments in Advancement: Results of the Inaugural CASE Advancement Investment Metrics Study
White Paper The Advancement Investment Metrics Study, or AIMS, benchmarked investments and staffing in each of the advancement disciplines (advancement services, alumni relations, communications and marketing, fundraising, and advancement management) as well as the return on the investment in fundraising specifically. This CASE white paper reports on the study's results by institution type, campaign status and other factors. The formulas and definitions used in the study are also included.

Higher Ed Marketing Metrics
Product This webinar offers looks at a metrics dashboard that can help marketing staff demonstrate the impact of their efforts. This multimedia file is a recording of a webinar originally presented April 17, 2012.

Metrics That Matter: Using Data to Improve Community College Marketing and Communications
Product Hear how Mount Wachusett Community College has begun using metrics to change its marketing and communications plan. During this webinar, part of the Community College Webinars series, presenters discuss how their new media strategies are informed by the volumes of data available through Google Analytics and other dashboard tools. Participants hear how the marketing and communications division at this college transformed itself in 18 months while garnering important institutional support along the way. This multimedia file is a recording of a webinar originally presented May 1, 2012.

Behind the Numbers
CURRENTS Article This article by Web strategist Shelby Thayer looks at the importance of applying Web analytics to higher education websites and discusses how the data from analytics can inform and improve strategy for admissions efforts and marketing campaigns and help drive traffic to a website. The article delves into why website managers and higher education leaders should be interested in this data, particularly as it relates to outcomes or conversions.

Detrás de los Números
CURRENTS Article En este artículo, la estratega web Shelby Thayer de Penn State expone el caso por lo que una institución debe contar con una analítica web.

Study Shows Market Research Pays Off
Article Colleges and universities that invest in market research are more likely to deploy more communications and marketing tactics and report a positive impact as a result, according to a new report on marketing spending conducted by Lipman Hearne in partnership with CASE.

Benchmarking Campus Communications and Marketing Programs: A Look at Policies, Structures, Tools and Audiences
White Paper The University of Florida established a Strategic Communications Planning Committee in May 2009 to coordinate a campuswide effort to promote strategic communications planning, strengthen the university's brand, unify key themes and messages, maximize use of available research and resources, and identify and propagate best practices and cost-effective communications strategies. As part of the effort, UF partnered with CASE to promote and distribute a benchmarking survey. This CASE white paper reports on the high-level findings of the UF/CASE survey.

Marketing Spending at Colleges and Universities 2010
White Paper This white paper reports the 2010 results of a recurring survey on trends in communications and marketing spending at colleges and universities. Conducted by Lipman Hearne in collaboration with CASE, the paper looks at the percentage of the communications and marketing budget spent on various tactics, the perceived effectiveness of tactics, trends in spending, and the impact of the economic downturn on the investment in institutional communications and marketing.

A Snapshot of K-12 Marketing Spending
Report This one-page snapshot reports the results of a 2010 survey of communications and marketing spending by independent schools. The survey of 74 institutions was conducted by Lipman Hearne in collaboration with CASE.

CASE Benchmarking Toolkit
The CASE Benchmarking Toolkit is a state-of-the-art survey tool that helps advancement professionals benchmark activities, staffing, budgets and other aspects of their programs with peer institutions. The toolkit allows peer communities of practice to design and conduct their own surveys, review results and instantly download charts directly into reports. The toolkit is available to advancement services, alumni relations, communications, fundraising, marketing or related professionals at CASE member institutions.

Study Explores Communications Characteristics of Top Institutions
Article Communications and marketing offices at the world’s top universities employ integrated strategies to reach stakeholders.

Advancing Small Colleges: A Benchmarking Survey Update
Product Written for leaders of small- and mid-sized colleges and universities, this benchmarking update is based on a survey of nearly 300 institutions. Chapters focus on the roles of presidents and trustees, fundraising and integrated marketing, operating a successful alumni relations office, enrollment management and advancement trends. It serves as an update and companion to the 2001 book Advancing Small Colleges.

Advance Work: What Goes Around Comes Around
CURRENTS Article The Lipman Hearne and CASE integrated marketing survey finds that colleges and universities are spending more on integrated marketing to good effect.

Advancing Small Colleges: Strategies for Success
Product Written for small-college leaders, this book is based on a survey of nearly 300 institutions. Chapters focus on the roles of presidents and trustees, fundraising and integrated marketing, operating a successful alumni relations office, enrollment management and advancement trends.