Measurement Matters: Tracking the Productivity of Your Marketing Effort!
Product This webinar looks at a wide variety of metrics that marketing departments can track regularly in order to describe the return on marketing investment. Participants learn new ways of critically looking at marketing effectiveness, obtain a metrics dashboard template, explore ways to track tactical marketing productivity and strategic ROI and discover how to analyze and demonstrate the impact of marketing investments. This multimedia file is a recording of a webinar presented March 14, 2013.

Higher Ed Marketing Metrics
Product This webinar offers looks at a metrics dashboard that can help marketing staff demonstrate the impact of their efforts. This multimedia file is a recording of a webinar originally presented April 17, 2012.

Metrics That Matter: Using Data to Improve Community College Marketing and Communications
Product Hear how Mount Wachusett Community College has begun using metrics to change its marketing and communications plan. During this webinar, part of the Community College Webinars series, presenters discuss how their new media strategies are informed by the volumes of data available through Google Analytics and other dashboard tools. Participants hear how the marketing and communications division at this college transformed itself in 18 months while garnering important institutional support along the way. This multimedia file is a recording of a webinar originally presented May 1, 2012.

Advancing Small Colleges: A Benchmarking Survey Update
Product Written for leaders of small- and mid-sized colleges and universities, this benchmarking update is based on a survey of nearly 300 institutions. Chapters focus on the roles of presidents and trustees, fundraising and integrated marketing, operating a successful alumni relations office, enrollment management and advancement trends. It serves as an update and companion to the 2001 book Advancing Small Colleges.

Advancing Small Colleges: Strategies for Success
Product Written for small-college leaders, this book is based on a survey of nearly 300 institutions. Chapters focus on the roles of presidents and trustees, fundraising and integrated marketing, operating a successful alumni relations office, enrollment management and advancement trends.