No Longer Faces in the Crowd
CURRENTS Article In this short feature article, Anna Myers of the U.K.'s Oxford Brookes University discusses that institution's recent rebranding efforts, which led to the creation of the Distinct project, an initiative that supports U.K. institutions by sharing current best practices that identify and communicate what differentiates them in the higher education market.

Behind the Numbers
CURRENTS Article This article by Web strategist Shelby Thayer looks at the importance of applying Web analytics to higher education websites and discusses how the data from analytics can inform and improve strategy for admissions efforts and marketing campaigns and help drive traffic to a website. The article delves into why website managers and higher education leaders should be interested in this data, particularly as it relates to outcomes or conversions.

Detrás de los Números
CURRENTS Article En este artículo, la estratega web Shelby Thayer de Penn State expone el caso por lo que una institución debe contar con una analítica web.

Advance Work: What Goes Around Comes Around
CURRENTS Article The Lipman Hearne and CASE integrated marketing survey finds that colleges and universities are spending more on integrated marketing to good effect.