Introduction to Institutional Advancement
Product This webinar discusses the basics of institutional advancement and the interdependent roles of advancement services, alumni relations, communications and marketing and fundraising. This multimedia file is a recording of a webinar presented April 23, 2013.

Introduction to Communications and Marketing
Product This webinar offers discusses how to develop a marketing plan that can be used to achieve a variety of strategic objectives, such as increasing enrollment, donors or active alumni; and how to generate university-wide buy-in to the process and benefits of marketing. This multimedia file is a recording of a webinar presented Jan. 29, 2013.

Changing Demographics and How This Affects Your Business, Today and Tomorrow
Product This webinar looks at information from the 2010 U.S. Census and how changing demographics will affect educational institutions. It focuses on using demographic information to maximize relationships with constituents. This multimedia file is a recording of a webinar presented Jan. 31, 2013.

Creating and Sustaining a University-wide Integrated Marketing Culture
Product This webinar discusses how to create and sustain an effective university-wide integrated marketing and communications culture leveraging only internal resources. Participants discover the steps needed to undertake an institutional change management process to build an effective model that ensures an institution's infrastructure, brand strategy, resources and staff are working in an integrated, collaborative and strategic way. This multimedia file is a recording of a webinar presented Dec. 6, 2012.

NAIS Handbook on Marketing Independent Schools
Product This multi-author book offers an overview of what marketing is and applies critical areas of marketing to the independent school sector. Topics include developing a marketing plan; boosting development efforts through marketing; marketing to internal audiences; and marketing through social media.

Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
Product More than 250 brief and challenging exercises in this book are intended to offer readers a jolt of creativity.

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Product This book discusses how to persuade people wtih coercion by using relationship-based, emotionally intelligent influencing. Includes a self-assessment process that helps the reader determine which type of influencer role is a "best fit" and talks about how to strengthen persuasion skills in every aspect of life.

Marketing Colleges and Universities: A Services Approach
Product This book reconsiders higher education marketing from a unique perspective: that of a service organization. It discusses what colleges and universities need to do to provide quality service and why superior service must be the foundation of an institution's marketing program.

Easy Way to Develop a Strategic Marketing Communications Plan
Product This webinar delivers information about an easy way to develop a strategic marketing communications plan by setting realistic measurable goals and identifying strategies that wil be supported across the institution. This multimedia file is a recording of an Online Speaker Series webinar originally presented March 26, 2009.

University Marketing Mistakes: 50 Pitfalls to Avoid
Product This book is a collection of 50 marketing mistakes made at actual colleges and universities. Names have been changed. Written in a humorous style, it includes "marketing lessons" with each case study that can guide you in making better decisions than your peers in the case study did.

Integrated Marketing Workbook for Colleges and Universities
Product This guide gives step-by-step information for developing an integrated marketing plan. Especially valuable for those who have embraced an integrated approach and now need a plan of action. Each chapter concludes with a series of discussion points and questions that reinforce key themes to help clarify decisions. Includes a detailed chapter on budgeting and a comprehensive plan checklist.

Competing for Students, Money, and Reputation: Marketing the Academy in the 21st Century
Product This book shows the reader how to integrate marketing activities throughout an entire institution to help an institution survive in an increasingly competitive environment. The book contains practical insight on how to establish a strategic marketing force and identify market segments, design participatory planning processes and conduct audits, surveys, and focus group research.

Handbook of Institutional Advancement
Product Edited by CASE President Emeritus Peter McE. Buchanan, with contributions from 97 other advancement professionals, this essential reference book includes information about all aspects of advancement--alumni relations, communications, marketing, fundraising, advancement services--as well as chapters on advancement at community colleges, independent schools and academic medical centers. The book includes resource lists and a comprehensive index.

Integrated Marketing Communication
Product This book offers information about why communication strategies can help an institution and how to implement such a strategy. Includes a guide to marketing communication strategies, step-by-step implementation guidelines, examples of good practice from public and private institutions, sidebars with tips and techniques and information on designing a research strategy.