Introducing New Families to Independent School Philanthropy
Article Independent school fundraisers looking to grow parental engagement should analyze how they introduce new families to their school’s culture of philanthropy, said presenters at this week’s CASE-NAIS Independent Schools Conference.

Experts Share Social Media Best Practices for Independent Schools
Article Social media is a powerful way to strengthen and build relationships with parents, grandparents, students and even the local media, according to two presenters at a recent CASE webinar on social media at independent schools.

School Marketing Expert: There's No Marketing without Marketing Research
Article You think your institution’s viewbook needs updating because enrollment is declining—but are you addressing your real problem? Asking the right questions is the first step toward successful marketing research, says an independent school marketing expert.

SCHOOLS-L Followers Weigh in on Attracting Attendees to Independent School Events
Article Participants in a recent conversation on SCHOOLS-L, a CASE listserve for independent schools, shared strategies, tips and case studies on how to raise event attendance.

Experts Discuss Building Advancement Programs from the Ground Up
Article Faculty at the recent CASE Asia-Pacific Schools Conference in Hong Kong say interest in advancement among Asian institutions is growing exponentially—but add that professionals at many schools are struggling to start advancement programs from scratch.

Multimedia Tools Within Reach of Small Shops
Article With a little ingenuity and careful planning, communications and marketing professionals at small shops can make the most of today’s multimedia storytelling tools and still stay within their tight budgets, say two CASE faculty members.

Independent Schools: Think Creatively, Strategically When Managing Social Media
Article Managing your institution’s social media channels can be a daunting task, especially if you’re at a smaller institution. But with the right mindset and tools, communicators can not only manage social networks but also increase interaction, according to one presenter at a recent seminar on effective website and social media management.

Students Negatively Affected by School Commercialism, Study Finds
Article Corporate sponsorships for K-12 schools may cover budget gaps but could have a negative effect on the students, according to a new study.

Landmark Ruling for UK Independent Schools Council
Article A high court judgment passed last week in London signifies victory for the UK's Independent Schools Council, says Kate Hunter, executive director of CASE Europe.

K-12 Parents Prefer Email, Website Communication to Social Networks
Article Parents of elementary- and secondary-school-age children prefer to be contacted by schools via email—but they give low priority to social media, according to a new survey.

Brand Aid Part 1: Style Guide
Turnaround Marketing Communications
Article This blog post discusses the importance of a style guide as part of a school's marketing efforts and a key element in a strong brand. Six style guides from independent schools are linked, as is a compendium of higher education institution samples. Part 2 in the Brand Aid series, "Keeping 'Customers' (a.k.a. Parents) Happy," is linked from the article.

Checklist for a New Communications Office
Turnaround Marketing Communications
Article This blog post and related reader comments recommend documents and items to have on hand or develop if you are a new communications director or starting an office at an independent school.

Independent Schools: Balance Risks, Rewards in Social Media
Article Independent schools are finding that social media presents both unprecedented opportunities and unforeseen side effects, according to a new white paper.

Efficient Use of Twitter, Facebook Can Help K-12 Schools Strengthen Outreach
Article Independent schools that haven’t jumped on the social networking bandwagon need to get on board.