Richard Liu—Alumni and Development Manager
Western Academy of Beijing—Beijing
People's Republic of China
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Independent Primary & Secondary Schools

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Using Social Media in a Crisis: Independent School Snapshot
CKSyme.org in partnership with CASE
Report This 2012 report looks at how independent primary and secondary schools are integrating social media tools into crisis communications planning. It looks at the percentage of schools with crisis communications plans, the number of reputation-threatening events schools faced in the past year, the percentage of plans that address the use of social media, which social media tools schools are using and more.

Independent School Head/Chief Development Officer Survey Report
Report Do school heads believe they're getting adequate support from chief fundraisers? Do fundraisers believe that their school heads understand their roles in fundraising success? In fall 2011, CASE conducted parallel surveys of independent school heads and chief development officers to gather their perspectives on their roles and relationship. The surveys and a presentation of the findings are included.

A Snapshot of K-12 Marketing Spending
Report This one-page snapshot reports the results of a 2010 survey of communications and marketing spending by independent schools. The survey of 74 institutions was conducted by Lipman Hearne in collaboration with CASE.

Characteristics of Private Schools in the United States: Results from the 2007-08 Private School Universe Survey
National Center for Education Statistics, U.S. Department of Education
Report This March 2009 report presents data on private schools in the United States for grades kindergarten through 12 by selected characteristics such as school size, school level, religious orientation, geographic region, urbanicity type and program emphasis.

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Survey Results for Schools

How do school heads and chief development officers view each other's roles?

Read about the survey

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