Five-Week Annual Fund
Product This webinar looks at the success realized by the Fay School since it implemented a five-week model for its family annual fund in 2009: three years of 100 percent family participation and 103 percent increase in revenue. This webinar focuses on aligning core philosophies with strategy and walks through Fay’s implementation as a case study of shortening the solicitation cycle to promote the natural cultivation of donors. This multimedia file is a recording of a webinar presented Nov. 1, 2012.

Building Relationships with Your Independent School Communities Through Social Media
Product This webinar looks at how educators at one independent school are using social media to build loyalty with their constituents and actively engage parents in the conversation. Hear specific examples of how teachers manage their Facebook pages on a daily basis and how the school and alumni Facebook pages help promote the institution’s activities and news. This multimedia file is a recording of a CASE webinar originally presented Sept. 27 2012.

Direct Mail, Phonathons and Class Agents for the 21st Century
Product This webinar looks at how some top independent schools are enhancing their annual fund programs by increasing participation, productivity and dollars raised with their direct-mail plans, class agent programs and phonathons. The session is designed for annual fund directors and their teams at institutions of any size and type. This webinar discusses the strategic questions that need to be asked in order to develop and advance philanthropic relationships. This multimedia file is a recording of a webinar originally presented Oct. 20, 2011.

NAIS Handbook on Marketing Independent Schools
Product This multi-author book offers an overview of what marketing is and applies critical areas of marketing to the independent school sector. Topics include developing a marketing plan; boosting development efforts through marketing; marketing to internal audiences; and marketing through social media.

New Parents and the Annual Fund
Product This webinar looks at an independent school that uses a new parent orientation program to dramatically increase new parent participation in the annual fund, both in numbers of donors and in early response rates. It includes a “mock” new parent session; promotional materials; an easy-to-follow timeline for the event and surrounding communications; and a sample presentation that can be modified to suit the viewer's needs. This multimedia file is a recording of a webinar originally presented Feb. 3, 2011.

International Alumni Relations and Independent Schools: Growing Participation and Support
Product This webinar explores the history of international alumni relations at independent schools, discusses cultural considerations and cites research and best practices from a variety of sources and schools. This multimedia file is a recording of a webinar originally presented Sept. 21, 2010.

Philanthropy at Independent Schools
Product This revised and expanded book covers what development officers, school heads, fundraising volunteers and trustees need to know about fundraising at independent schools, from setting up a development office to asking for major gifts. Topics covered include the challenges of fundraising in the 21st century; approaching diverse constituencies; key relationships in a development program; alumni relations; communications and marketing; new technology in fund raising; writing for development; and international fund raising.

Building a Major Gift Program for Independent Schools
Product This webinar discusses the basics of starting a major gift program, from hiring and training workers to prospect identification. Also covers prospect cultivation and solicitation. This multimedia file is a recording of an Online Speaker Series webinar originally presented May 7, 2009.

Preparing for the Independent School Endowment Campaign
Product This seminar explores some of the critical differences between endowment and bricks and mortar campaigns and outlines steps that are essential to effective endowment fundraising. This multimedia file is a recording of a webinar originally presented May 10, 2007.

Independent School Advancement Series
Product Written by advancement professionals at independent schools, the series offers advice and practical information on a range of advancement topics and is especially relevant for small advancement operations with ambitious goals and limited resources. The guides, developed with the National Association of Independent Schools, include real-world examples, sample guidelines and policies, resources and checklists.

Independent School Advancement: Student Recruitment
Product This guide takes a strategic look at student recruitment at independent schools. It discusses the need to assess what types of students a school serves best as well as a school's enrollment priorities. This is part of the Independent School Advancement series.

Independent School Advancement: Managing Small Development Offices
Product This guide considers practical ways to get the most from your small-in-size, big-in-mission development office. Walks you step-by-step through conducting a development audit, matching your audit with development expectations, creating an action plan, and working effectively with key constituencies. Includes a list of “small-shop no-no’s,” sample financial reports, and results from a survey of 50 small-shop directors.

Independent School Advancement: Deferred Giving
Product This guide is an overview of deferred giving techniques and best practices for those who are planning to launch a formal program or just looking for new ideas, written by a seasoned colleague who understands the constraints on independent school time and budgets. This is part of the Independent School Advancement series.

Independent School Advancement: Building a Partnership With Parents
Product This guide takes a close look at successful, time-tested ways to open communications to forge strong relationships between a school and its parents. Covers parents' associations, including structures and activities; parents as employees; and parents as volunteer fundraisers. Includes sample parents association bylaws, guidelines, and handbook. This is part of the Independent School Advancement series.

Independent School Advancement: Fund-Raising Events
Product This guide considers practical ways to get the most from a small development office. It goes step-by-step through conducting a development audit, matching an audit with development expectations, creating an action plan and working effectively with key constituencies. Includes sample financial reports and results from a survey of 50 small-shop directors. This is part of the Independent School Advancement Series.