Michelle Beckford—Corporate Communications Manager
University of Technology, Jamaica—Kingston
Jamaica
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Phonathons

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Setting Up a Community College Student Phonathon
Product This webinar looks at how Clark College achieved success in its phonathon program. Details covered include making the case to setting up a calling center and selecting a vendor’s software. Hear how the program has grown, and learn some of the many benefits that resulted. This multimedia file, part of the Community College Webinar series, is a recording of a webinar originally presented May 15, 2012.

Direct Mail, Phonathons and Class Agents for the 21st Century
Product This webinar looks at how some top independent schools are enhancing their annual fund programs by increasing participation, productivity and dollars raised with their direct-mail plans, class agent programs and phonathons. The session is designed for annual fund directors and their teams at institutions of any size and type. This webinar discusses the strategic questions that need to be asked in order to develop and advance philanthropic relationships. This multimedia file is a recording of a webinar originally presented Oct. 20, 2011.

Phonathon Is a Business: The Key Components to Planning
Product This online seminar focuses on developing sound business-like strategies during the planning phase of a phonation to maximize the potential of your programme. Covers simple, effective philosophies for the key elements of a calling program, including script writing, training, statistical forecasting, segmentation, recruiting. This multimedia file is a recording of a webinar originally presented Aug. 19, 2009.

Phonathon Manager's Planning Handbook: Dialing in the Details for Success
Product This book provides a detailed roadmap by expert authors in annual giving and phonathons. Samples include recruitment flyers, policies, schedules, calculators and forecasters, tracking forms and scripts.

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