A Ringing Endorsement for Student Phonathons
Article Any educational institution can set up a successful student phonathon program with some creativity and a modest investment, says the head of a community college foundation in Vancouver, Wash.
Students Dial Up Donations
Article Involving students in phonathons is a great way to generate excitement on campus and drum up community support for an annual fund, says a development officer at a Michigan community college, who adds that most students say they love the work and are happy to help.
Setting Up a Community College Student Phonathon
Product This webinar looks at how Clark College achieved success in its phonathon program. Details covered include making the case to setting up a calling center and selecting a vendor’s software. Hear how the program has grown, and learn some of the many benefits that resulted. This multimedia file, part of the Community College Webinar series, is a recording of a webinar originally presented May 15, 2012.
Direct Mail, Phonathons and Class Agents for the 21st Century
Product This webinar looks at how some top independent schools are enhancing their annual fund programs by increasing participation, productivity and dollars raised with their direct-mail plans, class agent programs and phonathons. The session is designed for annual fund directors and their teams at institutions of any size and type. This webinar discusses the strategic questions that need to be asked in order to develop and advance philanthropic relationships. This multimedia file is a recording of a webinar originally presented Oct. 20, 2011.
Multichannel Marketing in Annual Giving
Conference Engage with the latest thinking on the use of phone, direct mail, email, social media and personal solicitation in your annual giving program. Learn the most effective use of each—and how to use them collectively to provide the greatest return for your investment.
Phonathon Is a Business: The Key Components to Planning
Product This online seminar focuses on developing sound business-like strategies during the planning phase of a phonation to maximize the potential of your programme. Covers simple, effective philosophies for the key elements of a calling program, including script writing, training, statistical forecasting, segmentation, recruiting. This multimedia file is a recording of a webinar originally presented Aug. 19, 2009.
Ring It Up
CURRENTS Article A variety of institutions weigh in on how to keep phonathons vital and productive despite challenges, including the down economy and lower call-completion rates.
Advance Work: Cracking the Code
CURRENTS Article Keying in 300 pledge cards after a phonathon was an all-day activity until Mississippi's Delta State University started tracking alumni by barcode and using a scanner.
Phonathon Manager's Planning Handbook: Dialing in the Details for Success
Product This book provides a detailed roadmap by expert authors in annual giving and phonathons. Samples include recruitment flyers, policies, schedules, calculators and forecasters, tracking forms and scripts.
Success Within Reach
CURRENTS Article Phonathons are an opportunity to connect students and alumni who share a passion for the institution. But to communicate that passion, first you need to recruit the right students, train them on the mechanics of calling and the messages you want conveyed, and motivate them to give their all—even when you can't pay them much. The author describes the hiring, training, and motivation tactics she used to turn around poor-performing phonathons at Ball State University and the University of South Carolina.
AdvanceWork: Hanging Up on Alma Mater?
CURRENTS Article Even though charities, including education institutions, are exempt from the bulk of the Do Not Call Registry, phonathon callers are likely to get some complaints and inquiries as the new law takes effect. Communication with alumni and other prospects and scripts for responding to such complaints will help ease frustrations.
Mining for Gold
CURRENTS Article Profiles of 12 CASE Circle of Excellence 2003 winners. Member institution nominees were judged on the creativity of their alumni relations, communications, and development initiatives, including alumni publications, reunions, constituency giving, stewardship, and alumni relations programs. Profiled winners include Brigham Young University/University of Utah; Columbia College Chicago; Georgia Tech Alumni Association; Goucher College; Imperial College London; the Institute for Shipboard Education; Lehigh University Alumni Association; Monroe Community College Foundation; Pennsylvania State University; the University of Chicago; the University of Iowa Alumni Association; and the University of Miami.
AdvanceWork: Roaming for a Gift
CURRENTS Article As cell phone use continues to rise, phonathon managers must acquire prospects' mobile numbers and learn alumni preferences on which number to call. This Advancework item is of interest to phonathon organizers and annual-giving directors.
AdvanceWork: Patriot Games
CURRENTS Article This AdvanceWork item discusses advancement officers’ concerns about a last-minute provision added to the USA PATRIOT Act of 2001. The provision requires the Federal Trade Commission to promulgate rules addressing fraudulent charitable solicitations. Long notes, however, that the FTC has no authority over nonprofit and charity organizations, and concludes that the new law has few implications for education fund raising.
AdvanceWork: Calling All Student Volunteers
CURRENTS Article Campus groups earn cash for their cause through phonathon work
Phonathon Software 2000
CURRENTS Article This article provides a list of phonathon software programs, with information about vendors, costs, features, and technical requirements.
AdvanceWork: Calling All Alumni
CURRENTS Article Four tips from development officers regarding international phonathons.
Hold the Phone
CURRENTS Article The author explores strategies designed to help a phonathon operation become more successful. The most important issue to address is to make sure the callers are well-trained and prepared to ask for large gifts from donors. Second, it is essential for the caller to build a relationship with the donor prior to asking for the gift. Next, callers need to ask the donor for the gift, and make sure the gift is fulfilled. To increase fulfillment rates, give donors enough time before the end of the year to pay, don’t waste time on those who repeatedly pledge but don’t pay, discourage installment payments, encourage credit card gifts, and send reminders. It is necessary to keep callers motivated and encouraged to ask for big gifts. Treating callers professionally and offering cheerful surroundings are just two ways callers can feel more appreciated in the telemarketing environment.