Study: Text Messaging Campaigns Continue to Evolve ArticleNine percent of U.S. text message users have made charitable donations by text message, according to a new study—but successful text donation campaigns may be hard to replicate.
Text Donors More Likely to Give and Give Again ArticleA new study dispels a common perception that mobile giving cannibalizes other philanthropic channels, including direct mail, e-mail and websites, and concludes that text giving serves as an "important source within a diversified fundraising program."