Rivals on More than the Gridiron
CURRENTS Article Two Pennsylvania institutions used their long football rivalry to develop a young alumni giving challenge.

Text Keyword: Success
CURRENTS Article THON, the annual student-run fundraising dance marathon at The Pennsylvania State University, successfully added text-to-give to its toolkit, raising nearly $27,000.

Study: Text Messaging Campaigns Continue to Evolve
Article Nine percent of U.S. text message users have made charitable donations by text message, according to a new study—but successful text donation campaigns may be hard to replicate.

Text Donors More Likely to Give and Give Again
Article A new study dispels a common perception that mobile giving cannibalizes other philanthropic channels, including direct mail, e-mail and websites, and concludes that text giving serves as an "important source within a diversified fundraising program."

The Small Net
CURRENTS Article In spring 2010, Amherst College explored the possibility of using text-to-give technology as a method by which donors could contribute to the school's annual fund but ultimately decided that the costs exceeded the benefits. Amy Bovaird, associate director of Amherst's annual fund, explains why they decided not to use it but also discusses emerging technology that may work in the future.

Staying Mobile
CURRENTS Article A new report offers tips to help nonprofits get started on using text messaging to fundraise.

Odds and Ends: Call It the 'Kindphone'
CURRENTS Article CURRENTS interviews Jim Manis, innovator of text-to-give technology and founder of the Mobile Giving Foundation. Manis discusses his recent experiences with mobile giving and the Haiti relief effort.