Richard Liu—Alumni and Development Manager
Western Academy of Beijing—Beijing
People's Republic of China
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Philanthropy Trends

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Philanthropy at Independent Schools
Product This revised and expanded book covers what development officers, school heads, fundraising volunteers and trustees need to know about fundraising at independent schools, from setting up a development office to asking for major gifts. Topics covered include the challenges of fundraising in the 21st century; approaching diverse constituencies; key relationships in a development program; alumni relations; communications and marketing; new technology in fund raising; writing for development; and international fund raising.

Bringing African Americans into Institutional Giving
Product This webinar discusses strategies to increase giving among alumni and potential major donors and talks about strategies that don’t work—and may even be offensive to African-American donors—and how to change them. This multimedia file is a recording of a webinar originally presented Feb. 19, 2009.

Mapping the New World of American Philanthropy: Causes and Consequences of the Transfer of Wealth
Product This book examines the anticipated intergenerational transfer of wealth and its implications for philanthropy. Offers practical insights and strategies from the experienced wealth transfer leaders and practitioners. Includes hard-to-find data, graphs and charts.

Fund Raising from Black-College Alumni: Successful Strategies for Supporting Alma Mater
Product "Fund Raising from Black-College Alumni" offers advice that institutional fund-raising practitioners can use to: Capitalize on powerful giving traditions established by the black church. Tap into the strong emotional bonds between alumni and their alma maters. Secure outside funding. Train staff on tight budgets.

Cultivating Diversity in Fundraising
Product This book provides in-depth understanding of the philanthropic motivation of four racial/ethnic groups: African Americans, Asian Americans, Hispanic/Latino Americans and Native Americans. The text is organized to provide an overview of each group's history and immigration patterns as well as cultural traditions and charitable and philanthropic practices.

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