Engaging Alumni with Social Media: Friends, Fans, Tweets and More
Product This webinar looks at best practices in integrating social media into alumni development activities to improve an institution's ability to stay in touch with students, alumni, donors and friends. The panel discussion also looks at findings from CASE and SunGard white paper "Use of Technology for Development and Alumni Relations among CASE Members." This multimedia file is a recording of a webinar originally presented on Sept. 29, 2011.
Engagement Matters! Digital Media for Stewardship
Product This webinar discusses how institutions can increase donor loyalty and gifts by combining institutional impact stories and social media. This multimedia file is a recording of a webinar originally presented June 13, 2011.
Innovations in Annual Giving 3.0: The Online Annual Fund
Product This webinar looks at how social media has changed the annual giving paradigm. The speaker gives examples of multimedia annual giving programs from a range of educational institutions and demonstrates how institutions are adapting their traditional goals to meet the reality of online annual giving. This multimedia file is a recording of a webinar presented May 24, 2011.
Implications of Social Media Information for Fundraising and Prospect Research
Product This seminar explores the use of social networks in leveraging communication, data and technology to increase the outreach and impact of fundraising efforts. Discussion points include strategy development for acquiring data on constituents via social networks and the integration of data collection and analysis efforts. This multimedia file is a recording of a webinar originally presented June 15, 2010.
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
Product This book discusses ways that charitable organizations can analyze their options and select the appropriate strategy to integrate traditional marketing, communications and fundraising practices with their online efforts.