Don’t Leave Money on the Table ArticleNearly one in 10 gifts to educational institutions is eligible for a matching gift from employers of individual donors. It’s time more community colleges took advantage of these opportunities, say a group of matching gifts experts.
Match Points: BYU-LDS Philanthropies Uses Workplace Fundraising Widget to Boost Alumni Matching Gifts HEP Development Services ArticleThis May 2010 case study describes LDS Philanthropies' viral campaign using a widget that lets donors see in real time that their employers match philanthropic gifts. The widget was distributed to interested Brigham Young University alumni who work for companies with matching gift programs. These 1,800 alumni spread the widget to 6,500 people, resulting in $35,000 in gifts, for a total of $70,000 after the match.
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