PSAs and Commercial Spots: Indiana University Foundation - Silver Medal
Best Practice The Indiana University Foundation Marketing Group initiated a collaborative effort to communicate with donors, prospective donors, and grateful patients in four primary media markets across Indiana. The group produced a series of four TV ads focused on advances in medicine that were partially underwritten by private philanthropic support and that have improved quality of life in Indiana and the world. In creating the campaign, staff hoped to demonstrate the significance of medical research at IU and its partner hospitals, and the importance of private gifts to the University.