By the Numbers
CURRENTS Article To identify what gets measured in fund-raising efforts, Bentz Whaley Flessner surveyed about 4,700 development managers and major gift officers on their expectations regarding number of phone contacts, number of face-to-face visits, and other metrics. The findings provide a snapshot of what's going on in the field and serve to establish some baselines for performance management.

Beyond Metrics
CURRENTS Article A baseline of metrics provides a foundation for the performance evaluation of major gift officers and programs. Then it's possible to move beyond the numbers to achieve transformational gifts. A wide range of perspectives from an advancement headhunter to a chief development officer paint a more complete picture of how to develop "big idea" major gift efforts.