How to Write Fundraising Materials That Make More Money
Product This book gives tips on how to write fundraising materials that inspire giving among first-time donors and keep existing donors loyal.

Direct Mail, Phonathons and Class Agents for the 21st Century
Product This webinar looks at how some top independent schools are enhancing their annual fund programs by increasing participation, productivity and dollars raised with their direct-mail plans, class agent programs and phonathons. The session is designed for annual fund directors and their teams at institutions of any size and type. This webinar discusses the strategic questions that need to be asked in order to develop and advance philanthropic relationships. This multimedia file is a recording of a webinar originally presented Oct. 20, 2011.

How to Raise Planned Gifts by Mail
Product This book dicusses how effective direct mail can fan the flame of donor interest in making a planned gift. The author discusses how to increase the return on direct mail efforts by focusing on the quality of the mail list, the content of the appeal and the design or format of the piece--in that order.

How to Write Successful Fundraising Letters
Product Revised and updated edition offers explicit instructions for producing powerful fundraising letters. This book will be helpful for those who write fundraising letters for colleges, universities and other nonprofits; for the leadership of nonprofits; and for anyone who wants to be a more effective writer.

Raising $1000 Gifts by Mail
Product This book discusses strategies and tactics for successul direct-mail marketing efforts. The author also presents a four-step process for placing donors at the center of nonprofit fundraising ventures. Inlcudes samples, illustrations and checklists.

How to Write for Development
Product This book covers the basics of writing for fundraising: how to create effective proposals, annual reports, case statement, brochures, annual giving materials, solicitation letters and deferred giving messages.