Students Negatively Affected by School Commercialism, Study Finds
BriefCASE Article Corporate sponsorships for K-12 schools may cover budget gaps but could have a negative effect on the students, according to a new study.

Making the Corporate Connection
CURRENTS Article Campuses are finding increasingly acceptable and creative ways to use corporate sponsorships to bolster their budgets. Campus communications officers usually play key roles in these partnerships. The article presents examples of sponsorship arrangements at the University of Saskatchewan, DePaul University, Heriot-Watt University in Scotland, Marian College, Brebeuf Jesuit Preparatory School, American University, the University of Connecticut Health Center, and Ferrum College. A sidebar provides a glossary of corporate sponsorship terms.

Fund Your Alumni Association's Mission: Affinity Marketing Programs and Corporate Sponsorships
Product Learn how to build a corporate partnership program that generates resources for your programs and gains exposure for your partners. Includes information on credit card affinity programs, UBIT issues and online advertisting, This multimedia file is a recording of an Online Speaker Series webinar originally presented March 18, 2010.

Locking in Corporate Sponsorships
CURRENTS Article Cornforth, a communications consultant and former educational PR officer, describes 10 steps for building successful sponsorships: 1) Construct a wish list. 2) Brainstorm creative project themes. 3) Identify possible sponsors. 4) Coordinate with the development office. 5) Write the proposal. 6) Organize a presentation. 7) Make the ask. 8) Write a formal contract. 9) Document the project. 10) Evaluate the program. A sidebar provides a resource list of some agencies and associations.