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Measuring What Matters
CURRENTS Article
A survey confirms what the author suspected: Performance metrics in corporate and foundation relations do not measure those activities that lead to successful fundraising.
Our Measures, Ourselves
CURRENTS Article
Don't measure success in corporate and foundation relations solely by dollars raised or proposals sent, the author argues. Instead, measure CFR officers' interactions with faculty and deans, the number of solicitations advanced, and the appropriateness of the contact between the funder and the institution.
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