Good Question Do you have any best practices on engaging young alumni?
Young Donors Optimistic about Future Giving
Article, BriefCASE Article Donors younger than 35 plan to give more this year than last, compared with middle-age donors and those older than 64, according to a new survey.
Increasing Donations from Young Alumni
Article, BriefCASE Article Fundraisers who don’t engage and convert young alumni into donors soon after graduation are less likely to do so as more time passes, according to a CASE faculty member.
The Young and the Selfless
CURRENTS Article The Chestnut Hill School educates its students early about the responsibilities of alumni. The tween students have embraced the message with stunning success.
Where Younger Donors Go for Data
CURRENTS Article Young major donors research causes on the web, according to new research noting the importance of donor-friendly websites.
CURRENTS Article When a group of young Tufts alumni said it wanted to raise money for the institution, the university gladly obliged.
Rivals on More than the Gridiron
CURRENTS Article Two Pennsylvania institutions used their long football rivalry to develop a young alumni giving challenge.
Not Afraid to Ask
CURRENTS Article A $500 gift from new graduates may seem like a lot to ask, but Notre Dame found that young alumni are willing to give at that level if the gift specifically benefits students.
Understanding the Generations: The Impact of Generational Patterns and Values on Philanthropy
Online Seminar This webinar will define the Millennial, Gen X, Boomer, and Silent/Great generations and explore key influencers that contribute to their values and generational differences. Beyond generational preferences, we will specifically identify trends and world events that have impacted specific alumni classes. Time will be spent exploring data illustrating the giving patterns and preferences of each generation - what causes do they support and what are their philanthropic drivers. The webinar will look at the implications of these giving patterns on your work to engage donors and alumni of all age groups, spelling out how to incorporate what you have learned into your daily activities with donors and alumni, such as what appeals work best with each generation, how do they prefer to give, engage, and volunteer, and what does the future look like as the generations continue to age.
Study Says Time to Engage Younger Generation is Now
Article, BriefCASE Article Now is the time to engage individuals under age 45 as volunteers and donors – just as they move into their peak earning years, a new study concludes.
Tuition Costs, Large Endowments Impact Alumni Giving
Article, BriefCASE Article A new survey reveals that eight out of 10 alumni under age 35 say high tuition costs are keeping them from giving to their alma mater.
Build Relationships to Engage Young Donors
Article, BriefCASE Article Donors ages 20 to 40 prefer face-to-face communication when it comes to requests for their time or money. That’s according to a new survey on the giving habits and engagement preferences of millennial donors.
Advance Work: Test Driving Text Giving
CURRENTS Article Media coverage that accompanied the Haiti relief effort brought new visibility to the texting-to-give concept. Now colleges and universities are experimenting with the new technology to engage young alumni and raise funds.
Preparando el Terreno
CURRENTS Article Existen menos de veinte escuelas y universidades en Estados Unidos en las que al menos la mitad de sus ex alumnos contribuya financieramente con su alma máter en un año determinado. Y la tendencia va a la baja, no al alza. ¿Por qué sucede esto? ¿Se pueden permitir las instituciones que esta situación continúe?
Advance Work: The Habit of Giving
CURRENTS Article Researchers find that alumni who gave regularly in their first five years out gave on average eight times more in the long run than those who donated the same amount in the first five years but did not make a steady habit of it.
Advance Work: Blah-Blah Blues
CURRENTS Article The blah-blah letter has been a tried and true fundraising appeal for young alumni. But a recent backlash might be the signal of its demise.
Cultivating Your Crop
CURRENTS Article There are fewer than 20 colleges and universities in the United States in which at least half of the alumni contribute financially to their alma mater in any given year. And this trend is headed downward, not up. Why is this the case, and can institutions afford to let it continue?
CURRENTS Article 美国有不超过20所大学每年能获得半数以上的校友通过捐赠回馈母校。这个数字有待持续下滑，毫无上升的迹象。为什么会有这种趋势？大学能坐视这种情况持续恶化吗？
Cultiver Vos Terres
CURRENTS Article Moins de 20 établissements d’enseignement supérieur aux Etats-Unis bénéficient d’une contribution financière annuelle d’au moins 50% des anciens.Et cette tendance est à la baisse. Pourquoi ? Nos institutions peuvent-elles se permettre de laisser ce phénomène continuer?
Advance Work: Cultivating Cocky Behavior
CURRENTS Article The University of South Carolina created an annual giving campaign that appeals to young alumni.
Advance Work: Millennial Motivations
CURRENTS Article Study shows that the Millennial generation are as philanthropically inclined as older generations.
The Y Impact
Conference Presentation These slides review a fall 2007 survey that collected data about Generation Y students, and the implications for annual giving as they become young alumni and employees.
Principal, Major, or Special Giving Programs: Springside School - Silver Award
Best Practice A committee of young alumni was instumental in Springside School's fundraising for the Johanna Sigmund Scholarship, which honors an alumna killed in the Sept. 11, 2001 attack on the World Trade Center. Individuals, corporations and foundations contributed to the fund, and several special events were held.
Going for the Gold: Approaches for Recent Graduates in Annual Giving
David S. Jones
Conference Presentation This presentation focuses on issues, trends and approaches for reaching the senior class and graduates of the last decade (GOLD).
Advance Work: A Will to Give
CURRENTS Article If older alumni and donors are your bequest prospects, you might want to lower your age range, according to a recent report on the topic.
Advance Work: The Gold Standard
CURRENTS Article The U.S. Southeastern Conference institutions are intense athletics rivals. Now they are channeling that competitive spirit to encourage their young alumni to give to the annual fund.
Cultivating Young Sprouts
CURRENTS Article Millennials are arriving on campuses with a strong sense of engagement and looking for ways to serve the community. They want to connect to something larger than themselves, but they either aren't receptive to fund-raising efforts or they feel their money can do more good at the grassroots level. Development professionals need to capitalize on their desire and get them involved in giving to their institutions while they're still undergraduates. One way is to foster communication and working relationships among development, alumni relations, and student affairs. The article describes several successful and creative cultivation and education programs at various institutions that take a collaborative approach.
Cream of the Crop
CURRENTS Article This article profiles a few of CASE's 2005 Circle of Excellence award winners in the fields of fund-rasing, special events, campaigns, marketing, alumni programs, stewardship, and advancement services operations.
AdvanceWork: Rivalries Revisited
CURRENTS Article Eleven campuses in the Big Ten Conference encourage young alumni giving by competing each year in the Big Ten GOLD Challenge. The contest pits participating campuses against each other to determine whose young alumni are most generous. A Web site tracks each class's giving percentage. Participants include Penn State, Ohio State University, Purdue, and others.
Young Alumni and Senior Class Gifts
Conference Presentation This presentation outlines topics to consider for fundraising from the senior class and young alumni.
Forever in Your Debt
CURRENTS Article Heavy student loan debt can make young alumni feel they can’t afford to make a gift. The author explores trends in student debt and proposes four strategies for addressing the problem in appeals to young alumni. This article is of interest to annual giving officers and development and alumni professionals who work with young alumni.
Talking Points: Grants Today, Gifts Tomorrow
CURRENTS Article To determine how student aid affects giving after graduation, researchers at Vanderbilt University analyzed factors that influence young alumni giving. Data on 2,822 graduates over eight years showed that receiving a need-based scholarship raised a graduate’s likelihood of giving by 12 percent, while need-based loans reduced the probability by the same degree. The amount of aid had no effect.
The Young and the Restless
CURRENTS Article Two trends are increasing the number of young major gift prospects: the intergenerational transfer of wealth to the baby boomers from their parents, and the increase of young stars in high-paying fields. As a group, young donors often face financial insecurity, have a desire to give back to the community, are focused on the bottom line, and may be seeking status. To cultivate young major-gift prospects, consider approaching them through other young alumni or older major givers; try a challenge; keep an eye on the annual fund for prospects; and let them start small. A sidebar profiles two top young women philanthropists.
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