Women's Giving
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A Gift of Her Own
CURRENTS Article
This article makes the case for cultivating women donors as a constituency, both for major gifts and for the annual fund.
Raising Her Sights
CURRENTS Article
Fundraisers who work primarily with female constituencies describe the techniques that work best with women donors.
Closing Remarks: He Gave, She Gave
CURRENTS Article
There have always been women philanthropists. Nowadays there are more of them, with more wealth. The author challenges the assumptions and sheds light on what the real differences are between female donors and male donors, and among women philanthropists.
Motive Operandi
CURRENTS Article
Author Cindy Sterling conducted research concerning gender differences in planned giving at small liberal arts colleges in the Northeast. Among other things, Sterling quantifies the amounts and types of planned gifts women and men make, explains why women made their giving choices, and suggests strategies planned giving officers can use to strengthen their solicitation efforts. A sidebar identifies key planned giving terms with which all development officers should be familiar.
Pulling Their Own Purse Strings
CURRENTS Article
Over the last decade, women have made significant strides in accumulating their own wealth. As they’ve learned more about finance, they’ve become more confident in their ability to make decisions, including decisions about philanthropy. Advancement officers can better court women by understanding their attitudes and knowledge about wealth.