Richard Liu—Alumni and Development Manager
Western Academy of Beijing—Beijing
People's Republic of China
Browse by Professional Interest
Student Giving

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See also


My Brother’s Keeper
CURRENTS Article A scholarship endowment funded through student-approved student fees is among three initiatives launched by Prairie View A&M University in Texas to promote philanthropy.

Grooming Students to Give
CURRENTS Article The success of Rochester Institute of Technology's Campaign Day event in 2006 led staff to modify it and make it a campuswide annual fund kickoff event, Raise Our Annual Responses Day.

Text Keyword: Success
CURRENTS Article THON, the annual student-run fundraising dance marathon at The Pennsylvania State University, successfully added text-to-give to its toolkit, raising nearly $27,000.

Un buen principio
CURRENTS Article Cada vez es más conocido que durante la educación superior hay que cultivar y educar a los alumnos en el tema de la donación desde que son estudiantes. Se sugieren nuevos programa de filantropía dentro de los estudiantes para generar la cultura de donación.

A Head Start
CURRENTS Article There's growing acknowledgment in higher education that alumni donors need to be cultivated while they're students. New student philanthropy programs are cropping up and old ones updated to educate students about the role philanthropy plays at an institution, engage them, and instill in them a habit of giving.

Penny-Wise
CURRENTS Article Students at the University of Cincinnati have launched a fundraising effort called "Proudly Pennies" through which they hope to raise 1 billion pennies, or $10 million, by 2013.

Cost-Benefit Analysis
CURRENTS Article During its annual Heritage Week, Saint Mary's College held its first "Tag Day," in which price tags were attached to campus buildings, furniture, paintings, etc., to show students how much these items cost and to encourage them to donate in the future.

Advance Work: Fundraising 101
CURRENTS Article Illinois State University's student foundation has done a good job of raising money for scholarships.

Advance Work: Moguls in the Making
CURRENTS Article Georgia Tech's student foundation is on it way to a million-dollar endowment, teaching future alumni about the value of annual giving and investment en route.

Advance Work: Save the Date
CURRENTS Article Wheaton College in Illinois educates students about annual giving and simultaneously stewards donors through its annual Tuition Freedom Day.

Cultivating Young Sprouts
CURRENTS Article Millennials are arriving on campuses with a strong sense of engagement and looking for ways to serve the community. They want to connect to something larger than themselves, but they either aren't receptive to fund-raising efforts or they feel their money can do more good at the grassroots level. Development professionals need to capitalize on their desire and get them involved in giving to their institutions while they're still undergraduates. One way is to foster communication and working relationships among development, alumni relations, and student affairs. The article describes several successful and creative cultivation and education programs at various institutions that take a collaborative approach.

AdvanceWork: Creating Young Philanthropists
CURRENTS Article Teenagers learn the value of giving their time, money, and skills with the help of Giving Nation, the school-based portion of the Giving Campaign, a United Kingdom initiative to promote charitable giving. The program uses a Web site and a curriculum package for teachers to develop the desire to give. This Advancework item is of interest to development and public relations officers who want to promote philanthropy.

AdvanceWork: Giving Is Par for the Course
CURRENTS Article A hands-on lesson in philanthropy for high school seniors

AdvanceWork: Playing Quarters
CURRENTS Article Problem/Solution: One institution's offbeat fund-raising program yields more than pocket change.

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