Honora Shaughnessy—Senior Executive Director of Alumni Relations
McGill University—Montreal, Quebec
Canada
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Student Giving

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Student Philanthropy
Good Question Do you have resources about student philanthropy and how to teach students about the importance of giving before they become alumni? Examples of what has worked for other universities would be helpful too.

CASE Affiliated Student Advancement Programs
CASE ASAP is an organization of student advancement programs at more than 300 higher education institutions, all with the common goal of enriching student advancement programming.

Student Engagement & Philanthropy Day 2014 Activities
Sample Collection The CASE InfoCenter maintains this collection of samples from institutions that participated in CASE ASAP's Student Engagement and Philanthropy Day in 2014. The collection is available to all CASE members and highlights dozens of programming ideas, including ways to engage students in thanking donors.

Survey: Strong Student Philanthropy Programs Vital to Overall Fundraising Success
Article Results from a new survey on student engagement reveal that colleges and universities that invest in student fundraising programs tend to raise more money per capita and are more successful at engaging their students as lifelong donors than institutions that do not make such investments.

Schooled in Giving
CURRENTS Article What should colleges and universities be doing to encourage students to become lifelong donors? CASE and Campbell & Company, which have been supporting and innovating alongside development professionals for nearly eight decades combined, collaborated on a global study to find out. Conducted in January, the survey of development and alumni relations professionals at higher education institutions of every type—public and private, two- and four-year, large and small—uncovered some promising strategies in the critical but often neglected area of student philanthropy.

The Young and the Selfless
CURRENTS Article The Chestnut Hill School educates its students early about the responsibilities of alumni. The tween students have embraced the message with stunning success.

Putting the Spotlight on Philanthropy
Article Students, faculty and staff at an Ohio community college plan to celebrate Student Engagement and Philanthropy Day by raising money to provide emergency assistance to students who might otherwise have to drop out for financial reasons.

The Professor with Three Pennies and a Cause
CURRENTS Article Terry Armstrong, a retired University of Idaho administrator and education professor with a penchant for picking up loose change, explains how he started the Found Money Fund of Idaho.

Motivating Students to Fill the Funding Gap
Article Community colleges can grow student giving by educating students that tuition doesn't cover the actual cost of attendance, says an advancement leader.

Student Engagement & Philanthropy Day 2013 Activities
Sample Collection The CASE InfoCenter maintains this collection of samples from more than 20 institutions that participated in CASE ASAP's Student Engagement and Philanthropy Day. The collection is available to all CASE members and highlights dozens of programming ideas, including ways to engage students in thanking donors.

Putting the Fun in Fundraising
CURRENTS Article CASE ASAP's inaugural Student Engagement and Philanthropy Day inspired some pretty creative activities at participating campuses.

Student Engagement and Philanthropy Day Produces Fundraising Success
Article A number of institutions that participated in the recent Student Engagement and Philanthropy Day met student fundraising goals while others took advantage of the increased interest to launch student campaigns.

Students Learn Importance of Philanthropy
Article On Feb. 28, three community colleges participated in Student Engagement and Philanthropy Day, a celebration among more than 120 institutions worldwide spotlighting the importance of private giving to education.

My Brother’s Keeper
CURRENTS Article A scholarship endowment funded through student-approved student fees is among three initiatives launched by Prairie View A&M University in Texas to promote philanthropy.

CASE ASAP Announces Inaugural Student Engagement, Philanthropy Day
Article On Feb. 28, 2013, CASE ASAP will shine a spotlight on the work of more than 375 student alumni associations, student foundations and philanthropy groups that make up its membership through a Student Engagement and Philanthropy Day—the first-ever day dedicated to raising awareness of the importance of student advancement.

Grooming Students to Give
CURRENTS Article The success of Rochester Institute of Technology's Campaign Day event in 2006 led staff to modify it and make it a campuswide annual fund kickoff event, Raise Our Annual Responses Day.

Getting Buy-In for a New Student Philanthropy Program
Article Advancement professionals interested in starting a student philanthropy group on their campus should first make sure the proposed group doesn’t overlap with existing philanthropic efforts, such as an annual fund or senior gift campaign. That’s according to two presenters who spoke about the challenges of launching student philanthropy programs at this month’s CASE ASAP Network Convention in Indianapolis.

Students Dial Up Donations
Article Involving students in phonathons is a great way to generate excitement on campus and drum up community support for an annual fund, says a development officer at a Michigan community college, who adds that most students say they love the work and are happy to help.

Cultivating Student Philanthropy
Podcast Listen to Meg Petersen from the University of North Carolina at Chapel Hill explain why engaging potential donors while they're still students allows you to frame a more meaningful message. Also, hear why her experience as a student in a philanthropy program changed her life.

Text Keyword: Success
CURRENTS Article THON, the annual student-run fundraising dance marathon at The Pennsylvania State University, successfully added text-to-give to its toolkit, raising nearly $27,000.

Time is Now to Teach Students How to Give
Article The national average for alumni participation has steadily declined in recent years. Young alumni are also giving to a fewer number of charities. And yet, these young alumni now make up a significant and growing share of many institutions' donor databases. This is a make-or-break moment for alumni relations professionals hoping to cultivate student philanthropy and turn these future young alumni into future donors, say faculty who are presenting at a CASE conference this spring.

Un buen principio
CURRENTS Article Cada vez es más conocido que durante la educación superior hay que cultivar y educar a los alumnos en el tema de la donación desde que son estudiantes. Se sugieren nuevos programa de filantropía dentro de los estudiantes para generar la cultura de donación.

A Head Start
CURRENTS Article There's growing acknowledgment in higher education that alumni donors need to be cultivated while they're students. New student philanthropy programs are cropping up and old ones updated to educate students about the role philanthropy plays at an institution, engage them, and instill in them a habit of giving.

Fundraising 101
Article Community colleges looking to spark a culture of advancement on their campuses need look no further than the classroom. Several two-year institutions have reaped the benefits of teaching their students, faculty and staff the ins and outs of fundraising

Student Philanthropy
Sample Collection The CASE InfoCenter maintains this collection of samples to help members develop programming to teach students about the importance of private support for their institutions and encourage contributions from the students themselves. Please log in to access the collection.

Cultivating Student Philanthropy
Conference Designed for advancement professionals charged with starting or growing a student philanthropy program.Learn techniques to create a tradition of gratitude and support for the institution among students.

Penny-Wise
CURRENTS Article Students at the University of Cincinnati have launched a fundraising effort called "Proudly Pennies" through which they hope to raise 1 billion pennies, or $10 million, by 2013.

CASE ASAP Launches Two New Services for Members
Article CASE ASAP has launched two new services designed to help its members educate students about and engage them in philanthropy.

Cost-Benefit Analysis
CURRENTS Article During its annual Heritage Week, Saint Mary's College held its first "Tag Day," in which price tags were attached to campus buildings, furniture, paintings, etc., to show students how much these items cost and to encourage them to donate in the future.

Student Advancement Programs
Sample Collection The CASE InfoCenter maintains samples from student alumni associations, student ambassador programs and student foundations. These groups foster and enhance student involvement in all areas of advancement—from alumni relations and communications to fundraising, marketing and related areas. The sample collection has mission statements, constitutions and bylaws; profiles of award-winning student groups; and programming ideas including alumni engagement and student philanthropy.

Advance Work: Fundraising 101
CURRENTS Article Illinois State University's student foundation has done a good job of raising money for scholarships.

Advance Work: Moguls in the Making
CURRENTS Article Georgia Tech's student foundation is on it way to a million-dollar endowment, teaching future alumni about the value of annual giving and investment en route.

Advance Work: Save the Date
CURRENTS Article Wheaton College in Illinois educates students about annual giving and simultaneously stewards donors through its annual Tuition Freedom Day.

Cultivating Young Sprouts
CURRENTS Article Millennials are arriving on campuses with a strong sense of engagement and looking for ways to serve the community. They want to connect to something larger than themselves, but they either aren't receptive to fund-raising efforts or they feel their money can do more good at the grassroots level. Development professionals need to capitalize on their desire and get them involved in giving to their institutions while they're still undergraduates. One way is to foster communication and working relationships among development, alumni relations, and student affairs. The article describes several successful and creative cultivation and education programs at various institutions that take a collaborative approach.

AdvanceWork: Creating Young Philanthropists
CURRENTS Article Teenagers learn the value of giving their time, money, and skills with the help of Giving Nation, the school-based portion of the Giving Campaign, a United Kingdom initiative to promote charitable giving. The program uses a Web site and a curriculum package for teachers to develop the desire to give. This Advancework item is of interest to development and public relations officers who want to promote philanthropy.

AdvanceWork: Giving Is Par for the Course
CURRENTS Article A hands-on lesson in philanthropy for high school seniors

AdvanceWork: Playing Quarters
CURRENTS Article Problem/Solution: One institution's offbeat fund-raising program yields more than pocket change.

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Sample Collection_Student Advancement Samples

CASE shares student advancement program samples:

  • Mission statements
  • Constitutions and bylaws
  • Program profiles
  • Programming ideas

Check out the sample collection

SampleCollection_SEP Day

The CASE InfoCenter shares Student Engagement and Philanthropy Day 2013 samples.

View samples