Richard Liu—Alumni and Development Manager
Western Academy of Beijing—Beijing
People's Republic of China
Browse by Professional Interest
Reunion Giving

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Respecting the Bond
CURRENTS Article Development professionals at The Citadel found success with a reunion giving program, boosted by the strong class bond students form due to the rigor of their training.

Swell Returns
CURRENTS Article Like large institutions, small colleges and independent schools can approach reunion giving as a mini-campaign that combines annual and capital giving over several years. This requires careful goal setting and timing, effective volunteer recruitment for the reunion gift committee, and thoughtful attention to how to make the gift suit the unique character of the class. This article is of special interest to development officers who handle reunion, annual, campaign, and major gifts and recruit class-related volunteers, and of some interest to prospect researchers.

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