Introducing New Families to Independent School Philanthropy
Article Independent school fundraisers looking to grow parental engagement should analyze how they introduce new families to their school’s culture of philanthropy, said presenters at this week’s CASE-NAIS Independent Schools Conference.

Class Show Offs
CURRENTS Article The Baylor School in Tennessee tackles the challenge of illustrating annual fund progress for each grade and spurs some good-natured schoolwide competition in the process.

Integrating Parents into Alumni Engagement Programs
Product During this webinar a group of panelists from the University of Virginia look at how UVa integrated parents into its traditional alumni engagement programs through clubs, travel and lifetime learning. Panelists discuss parent engagement philosophy, interests, attitudes, program approach, challenges, results and lessons learned and explore the role of parent annual giving and major giving and how engagement efforts compliment the overall advancement efforts. This multimedia file is a recording of a webinar originally presented Feb. 23, 2012.

The Family and Friends Plan
CURRENTS Article Growing numbers of colleges, universities, and independent schools have found fundraising success targeting parents, grandparents, and other nonalumni friends for gifts to meet institutional needs and, at many public institutions, replace appropriations lost to state cuts.

Six Behaviors that Grow Generous Donors
Article A new study indicates that what parents say and do when it comes to giving and volunteering can have a significant impact on the charitable activities of their children once they become adults.

Senior Moment
CURRENTS Article This brief article looks at Rye Country Day School's yearly effort to solicit gifts from parents of graduating seniors, thereby expanding its endowment. Parents are encouraged to double their most recent gift to the annual fund. In recent years, parent participation has consistently exceeded 95 percent.

Setting an Example
CURRENTS Article When annual giving by faculty and staff at St. Catherine's School in Virginia reached 100 percent, parents noticed the commitment and increased their giving despite the uncertain economy.

One Big Happy Family
CURRENTS Article Whether public or private, small or large, two- or four-year colleges, institutions are actively catering to parents, hoping to turn them into an essential student support system—and enthusiastic donors.

New Parents and the Annual Fund
Product This webinar looks at an independent school that uses a new parent orientation program to dramatically increase new parent participation in the annual fund, both in numbers of donors and in early response rates. It includes a “mock” new parent session; promotional materials; an easy-to-follow timeline for the event and surrounding communications; and a sample presentation that can be modified to suit the viewer's needs. This multimedia file is a recording of a webinar originally presented Feb. 3, 2011.

Advance Work: Parents to the Rescue
CURRENTS Article An urgent appeal to parents at Penn State's honors college raised funds that allowed financially vulnerable students to stay in school despite the recession.

Potential Seen in International Parent Programs
Article Engaging and stewarding parents from different parts of the world can be challenging.

International Parent Major Gift Fundraising
Product This webinar explores the challenges of dealing with international parents in a fundraising context. Discussion topics include prospecting, engagement, cultivation, solicitation and staffing. This multimedia file is a recording of a webinar originally presented June 4, 2009.

Advance Work: Teach Them and They Will Come
CURRENTS Article A new company, SportSpectator, is offering sports brochures that can engage parents in institutions' athletics programs--and raise money.

All in the Family
CURRENTS Article Campuses are responding to parents' need to be involved and informed in their children's education by engaging them in parent-to-parent fund raising. This article examines why parents are so effective as volunteer fund raisers, how to recruit and train them, and how to best make use of their volunteering.