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Class Show Offs
CURRENTS Article
The Baylor School in Tennessee tackles the challenge of illustrating annual fund progress for each grade and spurs some good-natured schoolwide competition in the process.
The Family and Friends Plan
CURRENTS Article
Growing numbers of colleges, universities, and independent schools have found fundraising success targeting parents, grandparents, and other nonalumni friends for gifts to meet institutional needs and, at many public institutions, replace appropriations lost to state cuts.
Senior Moment
CURRENTS Article
This brief article looks at Rye Country Day School's yearly effort to solicit gifts from parents of graduating seniors, thereby expanding its endowment. Parents are encouraged to double their most recent gift to the annual fund. In recent years, parent participation has consistently exceeded 95 percent.
Setting an Example
CURRENTS Article
When annual giving by faculty and staff at St. Catherine's School in Virginia reached 100 percent, parents noticed the commitment and increased their giving despite the uncertain economy.
One Big Happy Family
CURRENTS Article
Whether public or private, small or large, two- or four-year colleges, institutions are actively catering to parents, hoping to turn them into an essential student support system—and enthusiastic donors.
Advance Work: Parents to the Rescue
CURRENTS Article
An urgent appeal to parents at Penn State's honors college raised funds that allowed financially vulnerable students to stay in school despite the recession.
Advance Work: Teach Them and They Will Come
CURRENTS Article
A new company, SportSpectator, is offering sports brochures that can engage parents in institutions' athletics programs--and raise money.
All in the Family
CURRENTS Article
Campuses are responding to parents' need to be involved and informed in their children's education by engaging them in parent-to-parent fund raising. This article examines why parents are so effective as volunteer fund raisers, how to recruit and train them, and how to best make use of their volunteering.
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