Brian Agnew—Assistant Dean, Advancement and External Relations
Rutgers, the State University of New Jersey—New Brunswick, N.J.
United States
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Class Giving

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My Brother’s Keeper
CURRENTS Article A scholarship endowment funded through student-approved student fees is among three initiatives launched by Prairie View A&M University in Texas to promote philanthropy.

Words with Worth
CURRENTS Article Community college asks alumni to provide words of inspiration to current students along with their annual fund gifts.

Advance Work: Dollars & Scents
CURRENTS Article Ohio Wesleyan's Class of 1954 raised $200,000 to restore a sulphur spring that had fallen into disrepair.

AdvanceWork: With This Gift, I Thee Wed
CURRENTS Article Maryville College developed the Calvin Duncan Society, named for one of its loyal donors who attended when the college reopened after the Civil War, to encourage class gifts and annual giving. Society members receive silver bookmarks and other gifts when they reach certain milestones, such as five years of continuous participation.

Leap of Faith
CURRENTS Article Annual giving volunteers need to feel that their efforts are appreciated and that their contributions are making a difference. As Phillips Exeter Academy's development officers discovered, engaging volunteers by raising expectations can result in higher enthusiasm and greater fund-raising success.

Swell Returns
CURRENTS Article Like large institutions, small colleges and independent schools can approach reunion giving as a mini-campaign that combines annual and capital giving over several years. This requires careful goal setting and timing, effective volunteer recruitment for the reunion gift committee, and thoughtful attention to how to make the gift suit the unique character of the class. This article is of special interest to development officers who handle reunion, annual, campaign, and major gifts and recruit class-related volunteers, and of some interest to prospect researchers.

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