Turf Tales
CURRENTS Article Not every institution's sports program relies on "ticket pro quo" to attract donor dollars.

Trends in Athletic Fundraising
Product In this webinar, athletics fundraisers discuss trends in major gift athletics fundraising. Topics include determining a prospect's giving potential, prioritizing prospects, matching donors to projects, valuing naming opportunities, working with academic units on dual proposals and the role of volunteers. This multimedia file is a recording of an Online Speaker Series webinar originally presented April 23, 2009.

Career Path: A Sporting Chance
CURRENTS Article Many in the advancement field have the wrong perception of athletic fundraisers--they aren't just superfans looking for a desk job. Rather, they are professional members of a hard-working team.

Advance Work: Teach Them and They Will Come
CURRENTS Article A new company, SportSpectator, is offering sports brochures that can engage parents in institutions' athletics programs--and raise money.

Competing Interests
CURRENTS Article Athletics development and institutional development are stronger when they’re integrated. Coordinating athletics fund raising with the institutional development office results in fewer and more targeted solicitations, allows athletics to benefit from institutionwide strategic planning and activities, and enhances donor stewardship. Like other gifts, athletics gifts benefit the “greater good”--the campus itself.