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Fundraising for Athletics Pre-conference Workshop
Conference This conference will address raising funds for athletics and leveraging athletics to raise funds. Department-based fundraisers and their central development colleagues alike will benefit from a combination of sessions targeted directly to them and general sessions of value to both groups. All will return to campus with new tools for collaboration and fundraising success.

Athletics Fundraising
Sample Collection The CASE Library maintains this collection of samples for all members. It includes examples of athletics fundraising campaigns and related collateral.

Athletics Fundraising
Good Question Do you have best practices or case studies on fundraising for athletics?

Balance, Relationships Key to Managing Athletic Giving from Central Office
Article,  BriefCASE Article Tying athletic giving to an institution’s main fundraising operations is a winning strategy, says development professional Brian Otis.

Turf Tales
CURRENTS Article Not every institution's sports program relies on "ticket pro quo" to attract donor dollars.

Career Path: A Sporting Chance
CURRENTS Article Many in the advancement field have the wrong perception of athletic fundraisers--they aren't just superfans looking for a desk job. Rather, they are professional members of a hard-working team.

Advance Work: Teach Them and They Will Come
CURRENTS Article A new company, SportSpectator, is offering sports brochures that can engage parents in institutions' athletics programs--and raise money.

Competing Interests
CURRENTS Article Athletics development and institutional development are stronger when they’re integrated. Coordinating athletics fund raising with the institutional development office results in fewer and more targeted solicitations, allows athletics to benefit from institutionwide strategic planning and activities, and enhances donor stewardship. Like other gifts, athletics gifts benefit the “greater good”--the campus itself.

Athletics Fundraising

The Library has compiled a collection of resources about fundraising for athletics.

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SampleCollection_AthleticsFR

The Library maintains a collection of athletics fundraising samples.

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