Fundraising for Athletics
Conference Learn how to strengthen the athletic department's relationship with the advancement office. Explore how an institution can use athletics as part of its total relationship-building plan.

Turf Tales
CURRENTS Article Not every institution's sports program relies on "ticket pro quo" to attract donor dollars.

Career Path: A Sporting Chance
CURRENTS Article Many in the advancement field have the wrong perception of athletic fundraisers--they aren't just superfans looking for a desk job. Rather, they are professional members of a hard-working team.

Advance Work: Teach Them and They Will Come
CURRENTS Article A new company, SportSpectator, is offering sports brochures that can engage parents in institutions' athletics programs--and raise money.

Competing Interests
CURRENTS Article Athletics development and institutional development are stronger when they’re integrated. Coordinating athletics fund raising with the institutional development office results in fewer and more targeted solicitations, allows athletics to benefit from institutionwide strategic planning and activities, and enhances donor stewardship. Like other gifts, athletics gifts benefit the “greater good”--the campus itself.