Taking LGBT Fundraising and Engagement Strategies Out of the Closet
Product This webinar looks at strategies and planned gift initiatives that will serve, engage and increase giving from lesbian, gay, bi and transgendered alumni. This multimedia file is a recording of a webinar presented Dec. 13, 2012.

New Segmentation Model for Annual Giving
Product This seminar looks at how San Francisco State took a new approach to donor research by using a new model for framing and categorizing the attitudes, motivations and giving behaviors of more than 2,000 alumni. It then successfully used the research data to classify their alumni, inform their existing segmentation strategies and tailor communications to each segment. The session includes a high-level review of the study, which revealed three distinct donor types (Champions, Friends and Acquaintances), and provides an in-depth look at the unique attributes of each group. This multimedia file is a recording of a webinar originally presented Feb. 9, 2012.

Increasing Grateful Patient Giving Through Physician Partnerships
Product This webinar examines the Mayo Clinic’s patient-centered practice, which encourages physician interaction and collaboration and has led to the creation of a physician engagement program that creates opportunities for physicians to interact with benefactors and prospective donors. Participants will come to understand the roles physicians can play in fundraising success; take away a step-by-step process to build a physician engagement program; gain awareness of HIPPA implications on physician involvement with philanthropy; and gain ideas to start or build on an existing physician engagement program. This multimedia file is a recording of a webinar originally presented May 20, 2010.