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Constituency Giving

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Conference on Diverse Philanthropy and Leadership
Conference This conference will review the emerging philanthropic markets (ethnicity, GLBT, young alumni, etc.) in advancement while exploring minority buying power, giving behaviors and donor expectations. In addition the program will focus on management leadership and mentoring of advancement professionals of diverse backgrounds.

LGBT Engagement and Fundraising Strategies
Conference Learn strategies and that will serve, engage and increase giving from your Lesbian, Gay, Bi, Transgender alumni and allies.

Outlook: Don't Discount Diverse Donors
CURRENTS Article If you assess the philanthropic landscape today, you'd be challenged to find Latinos in major staff roles, on nonprofit boards, or as major donors. As a Latino and development officer for 32 years, I've observed a range of reasons nonprofits overlook Latino communities. The main one: Because our communities have struggled with poverty and have indeed been recipients of charity, the assumption that we cannot give prevails. This is simply not true, and most people outside of Latino communities don't realize our propensity and capacity to give.

Practicing Inclusive Fundraising
Article,  BriefCASE Article Major gifts officers should consider their outreach and donor pools with diversity in mind, according to one fundraiser expert and CASE faculty member.

Crops for Cash
CURRENTS Article In 2016, Montana State University launched the "Bushels for Bobcats" program, accepting gifts of grains and crops from local farmers in lieu of cash.

Diverse Philanthropic Constituencies
Good Question Resources on raising money from diverse donor constituencies, including age groups, racial and ethnic groups, LGBT and women.

Quote of Note
CURRENTS Article Emmett Carson, president and CEO of the Silicon Valley Community Foundation, comments on the amount the Smithsonian's National Museum of African American History and Culture raised from black donors. African-Americans made up 74 percent of donors who contributed at least $1 million to the new D.C. museum opening in September 2016.

LGBTQ Alumni: A Growing Force in Giving
Article,  BriefCASE Article Shifting alumni demographics and the growing role of LGBTQ alumni in leadership and giving must be considered by advancement leaders, according to information presented at CASE's LGBTQ Engagement and Fundraising Strategies conference, held earlier this month in Washington, D.C.

Outlook: What LGBT Alumni Want to See
CURRENTS Article For your advancement efforts to succeed in the coming decades, you must offer on-campus programming for lesbian, gay, bisexual, and transgender alumni, students, and parents. Such programs benefit them and signal that your institution is a welcoming, inclusive place.

Report: Nonprofits Should Cater to Donor Preferences
Article,  BriefCASE Article Nonprofit organizations in the United States could garner more gifts by tailoring their fundraising efforts to fit donor preferences, according to a new report.

Profiling the Top Donors in the Asia-Pacific Region
Article,  BriefCASE Article Forbes Asia recently unveiled a list of 40 the region’s most noteworthy philanthropists—many of whom have made significant gifts to education.

Reach Out to LGBT Graduates
Article,  BriefCASE Article Lesbian, gay, bisexual and transgender alumni are a largely untapped community for engagement and fundraising by many educational institutions, says a university leader.

Class Exodus
CURRENTS Article In 1990, 18 percent of college and university alumni gave to their alma mater, according to the Council for Aid to Education. By 2013, that number had been cut in half to less than 9 percent—a record low and a culmination of a trend that has persisted for more than two decades. The implications of this trend cannot be ignored. It's time to ask some new questions and set better goals for our institutions. It's time to examine what is and isn't working in our advancement practices and to look at how we can provide the best service to our alumni base.

Lyrical Intervention
CURRENTS Article Massachusetts' Wheaton College went coed in fall 1988. That year saw the formation of the a cappella group the Gentlemen Callers, which played a practical and symbolic role in Wheaton's transition. The group still exists today and has added fundraising success to its achievements.

LGBT Development & Alumni Relations Samples
Sample Collection The Library maintains this collection of LGBT development initiatives, alumni associations and affinity groups, publications and programming samples for all members.

LGBT Development & Alumni Relations
Good Question Do you have any resources about alumni relations and fundraising efforts tailored to LGBT constituencies?

The Common Thread
CURRENTS Article Creating a culture of philanthropy can help an institution recruit a cross-section of constituents to the cause of advancing the institution and improve fundraising success. Here's how.

Material Interest
CURRENTS Article What are the essential characteristics of a culture of philanthropy? Can an institution claim to have a philanthropic culture if staff giving is low? Does an institution have to demonstrate need? Does athletic success promote generosity among constituents? In a survey, advancement leaders say they struggle to identify and develop the characteristics of a philanthropic campus.

Increase LGBT Engagement through Targeted Strategies
Article,  BriefCASE Article Members of the LGBT community can be strong prospects for philanthropy, and educational institutions should develop strategies to engage them, says a CASE faculty member.

Millennials Tap Websites First for Info on Giving, Volunteering
Article,  BriefCASE Article Young adults are more likely to visit a nonprofit’s website when looking for information about volunteer opportunities or giving. That is according to a new study on millennials.

The Diversity Imperative
CURRENTS Article As the United States as well as college enrollment grow more diverse, advancement shops are challenged to improve outreach to alumni and donors of difference. Many colleges and universities are trying new approaches, such as meaningful engagement of minority communities and business groups in their areas or a rethinking of race-based affinity groups.

University Giving Continues to Rise in UK
Article,  BriefCASE Article UK universities saw an increase in both the number of philanthropic donors and accompanying cash income in the academic year 2010-2011, according to the annual Ross-CASE survey.

Findings from the Field: The Donor Motivation Study in Practice, an inside look at the attitudes and preferences of more than 50,000 champions, friends and acquaintances
Converge Consulting in Alliance with CASE
White Paper This white paper, the second in a three-part series produced by Converge Consulting in alliance with CASE, explores the results of a study of how alumni attitudes relate to the motivation to give. The paper looks at preferred communications channels and philanthropic causes of alumni by segment, applies the study’s findings to three specific institutions and includes recommendations based on lessons learned.

New Research Shows that Transfers Support Both Alma Maters
Article,  BriefCASE Article New research reveals that community college students who transfer to four-year institutions are as likely to donate to both their two- and four-year alma maters.

Revealing the Community College Alumni Donor
Article,  Community College News Article Using predictive models, four-year institutions develop profiles of alumni donors so that they can target efforts to those alumni most likely to give. Community colleges, however, have been unable to benefit from such tactics because a profile of their alumni donors did not exist. Now, thanks to groundbreaking research, some characteristics of community college alumni donors have been revealed—and are sure to provide new direction for two-year college administrators, fundraisers and alumni professionals.

Serving Those Who've Served
CURRENTS Article This article discusses Operation Education, an individualized scholarship program that provides financial, academic, and social support to U.S. military veterans disabled in combat after Sept. 11, 2001. The brainchild of Karen White, a professor and spouse of University of California, Riverside President Tim White, the program exists at three U.S. institutions. The Whites have encouraged other higher education leaders to develop the program at their institutions as well.

Giving by Example
CURRENTS Article A group of Morehouse College alumni who received scholarships from Oprah Winfrey start their own scholarship fund, spurring other alumni affinity groups to do the same.

White Paper: Knowing Alumni Attitudes toward Giving More Helpful than Gender, Class Year
Article,  BriefCASE Article Preliminary data from a recent survey suggests that colleges and universities can identify alumni who are mostly likely to give and those who may never give by examining their attitudes, motivations and behaviors toward giving.

Champions. Friends. Acquaintances. Donor Motivation Defined: A Lifestyle Segmentation Study Focused on the Attitudes, Motivations and Giving Behaviors of Alumni
Converge Consulting in alliance with CASE
White Paper Which alumni are most likely to become donors? This October 2011 white paper, the first in a series of three, explores the results of a study on the relation of alumni attitudes to the motivation to give.

Preconference Workshop: Recruitment and Retention Strategies of Diverse Employees
Conference This program will help hiring managers understand the current challenges in recruiting and retaining diverse candidates from an advancement perspective.

Degree of Difficulty
CURRENTS Article Alumni tend to be less generous to the institution they attended for their graduate degrees than their undergraduate alma maters. This story provides examples of institutions working to overcome the lack of engagement and affinity among graduate school alumni in order to boost fundraising.

Philanthropy Chat: John Lippincott
Foundation Center
Podcast In this podcast from April 15, 2010, CASE President John Lippincott discusses alumni giving and its critical role in fundraising programs at schools, universities and colleges.

Significant Difference
CURRENTS Article Research suggests advancement officers should pay special attention to entrepreneurial donors

Crunching the Numbers
CURRENTS Article In this story, CASE Senior Director of Research Chris Thompson demonstrates how to analyze the data in the annual Voluntary Support of Education survey in order to compare your institution's alumni fundraising with national averages for peer institutions.

Principal, Major, or Special Giving Programs: Springside School - Silver Award
Best Practice A committee of young alumni was instumental in Springside School's fundraising for the Johanna Sigmund Scholarship, which honors an alumna killed in the Sept. 11, 2001 attack on the World Trade Center. Individuals, corporations and foundations contributed to the fund, and several special events were held.

Untangling Diversity
CURRENTS Article Diversity is a complex issue, and the concept has different meanings, depending on your institution and advancement office. But one thing that everyone can agree on is that diversity is important, and reaching communities of color is imperative.

Advance Work: More from Less
CURRENTS Article The Council for Aid to Education's survey, Voluntary Support of Education, showed that in 2005 financial contributions increased but the percentage of alumni making gifts declined.

Great Catches
CURRENTS Article A creative approach to fund-raising appeals involves identifying and targeting unconventional prospect segments. Examples include first-time donors (University of Michigan), constituents who have requested no solicitations (Syracuse University), disillusioned older alumni (Stanford), donors whose gift level has "plateaued" (Wheaton College), alumni with ties to particular extracurricular activities (Mesa Community College, University of North Alabama), residents of certain states (Iowa State University), concertgoers (Baldwin-Wallace College), and grandparents (Reed College). These institutions relied on information they already had in their databases, collected useful new information, and sought new prospects.

Divide and Conquer
CURRENTS Article This article discusses four options for getting the most out of an annual fund. Reunion class giving is a valuable method for soliciting gifts from alumni who are in their prime stage of life for giving. The second option is parent giving. Next comes giving by faculty and staff, who can make a big difference with their involvement in a campaign. To conclude, student giving is an option for making an annual fund campaign a success.

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